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Full-Text Articles in Business
Market Orientation: Towards An Understanding In Developing Marketplaces Of South America, Howard Warren Olsen
Market Orientation: Towards An Understanding In Developing Marketplaces Of South America, Howard Warren Olsen
Theses and Dissertations in Business Administration
Theory development is essential for the health and wellbeing of marketing as it provides boundaries and a foundation for the growth of the discipline. Kohli and Jaworski's (1990, 1993) efforts provided the critical first step in the evolution of market orientation theory. However, evidence has not confirmed regularities in various industry circumstances as well as different international marketplaces. The literature is replete with a variety of different scales that have been used. Finally, the concept of market orientation is based upon the premise that such activities enhance business performance, but requisite performance measures have not been properly matched with the …
Towards A Strategy-Balanced Measure Of Business Performance: Conceptualization And Empirical Examination With The Market Orientation Construct, David William Lambert
Towards A Strategy-Balanced Measure Of Business Performance: Conceptualization And Empirical Examination With The Market Orientation Construct, David William Lambert
Theses and Dissertations in Business Administration
Although previous research has theoretically asserted and provided partial empirical support for a positive relationship between an organization's market orientation and business performance, few studies have demonstrated this relationship using a broader conceptualization of business performance that extends beyond market-based and financial measures. This dissertation conceptualizes and develops valid measurements of key dimensions of a business performance construct—termed strategy-balanced measure of business performance (SBMBP)—and empirically tests this construct with the market orientation construct. To fully capture the financial and operational domain of business performance, the SBMBP construct is developed through a multidisciplinary literature review, in-depth telephone interviews, and industry and …