Business Commons^™

An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson

OTS Master's Level Projects & Papers

Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …

An Injury Incidence Analysis At The Wal-Mart Distribution Center In Mount Crawford, Va From February 2016 To January 2017, Christopher T. Ruszala

OTS Master's Level Projects & Papers

The study focused on the correlation of injuries and time in service for workers in labor intensive, repetitive jobs. The population for this study comprised all hourly employees working at the Wal-Mart Distribution Center located in Mount Crawford, VA. In compliance with OSHA requirements, when an employee injury requiring medical attention occurs the data is collected and recorded. These data records were provided by the Safety Manager of the facility. The data was collected from February 2016 through January 2017 to coincide with fiscal year. During this time period there were 685 employees working within the warehouse.

A Chi-square statistical …

An Estimate On The Supply And Demand Of Marketing Education Teachers In The Next Five Years In The Hampton Roads, Virginia Area, Alison Danielle Briel

OTS Master's Level Projects & Papers

As of 2017, there is a lack of information about the number of Marketing Education teachers at the high school level employed in the Hampton Roads area of south eastern Virginia. Marketing Education is an essential subject to teach at the secondary level because it prepares students for careers in marketing and management. For this study, a survey was created to understand the current state of Marketing Education and the supply and demand of Marketing Education teachers. This study primarily focused on Marketing Education programs in the high school setting. A survey consisting of open-ended questions was developed and distributed …

Training Needs Of A Worldwide Military Exchange Salesforce, Chelsea Camarda

OTS Master's Level Projects & Papers

The problem of this study was to determine the training needs of a worldwide military exchange salesforce to enhance their ability to train store personnel on product knowledge and customer service at military exchange stores.

Effectiveness Of Old Dominion University's Fashion Merchandising Program, Christie Martin

OTS Master's Level Projects & Papers

The purpose of this study was to evaluate the effectiveness of the Old Dominion University Fashion Merchandising program in preparing students to enter the fashion industry as properly prepared employees.

Attitudes Of Portsmouth Residents Towards An Education Scholarship Tax-Credit Program, Scott Bogle

OTS Master's Level Projects & Papers

The purpose of this study was to determine the interest in a Virginia educational scholarship program that would provide a tax credit to any private corporation donating to nonprofit organizations providing education improvement scholarships to underprivileged students, in order for them to attend nonpublic schools.

Awareness Of Cotton Among Generation Y, Keidra Hatchett, Nichole Williams

OTS Master's Level Projects & Papers

The purpose of this study was to determine the awareness and use of cotton in fabric and clothing by Generation Y (college students 18-15) for enhanced product marketing.