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Modularization (Md) And Its Impact On The Chinese Auto Industry, Yunshan Lian

HCBE Theses and Dissertations

Modularization (MD) in the auto industry is relatively new when compared to its use in other industrial areas. It is regarded as the third revolution in the history of the auto industry after Henry Ford's assembly line production system and Toyota's JIT (just in time) management. Modularization brought a major reorganization to the automotive parts supplier industry by realizing the firm's strategic positional advantage through mass customization While academic interest in this area also experienced significant growth in recent years, few empirical studies have been conducted because it is a difficult task to operationalize the multi-faceted, complex modularization.

Although modularization …