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The Trump Branding Machine, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma
The Trump Branding Machine, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma
Faculty Works: Business (1973-2022)
The 2016 presidential election is like no other. The Donald Trump campaign has thrown all traditional and conventional wisdom of campaigning out of the window. The use of social media and creation of special events drives the Donald Trump branding machine – with little funding from the usual sources – one important one being the GOP coffers. Although we have had celebrity leaders in politics the likes of Arnold Schwarzenegger, and even a president, Ronald Regan – we have never seen such a blatant celebrity approach to seeking the presidency of the United States. An estimated $3 billion worth of …