Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Impact Of Probable And Guaranteed Monetary Value On Cybersecurity Behavior Of Users, Santhosh Kumar Ravindran
Impact Of Probable And Guaranteed Monetary Value On Cybersecurity Behavior Of Users, Santhosh Kumar Ravindran
Masters Theses
"This research examines the impact of probable and guaranteed monetary gains and losses on users' cybersecurity behavior. It also examines perceptual outcomes such as threat severity, trust, and fear that are associated with users' cybersecurity behavior. Drawing on Prospect Theory in the behavioral economics and decision-making literature, hypotheses were generated for the research. The hypotheses state that: (i) users are more willing to engage in risky computer security behavior to avoid a loss than to receive a gain, (ii) users exhibit a higher tipping point of expected monetary value to receive a gain than to avoid a loss for engaging …
Impact Of Framing And Priming On Users' Behavior In Cybersecurity, Kavya Sharma
Impact Of Framing And Priming On Users' Behavior In Cybersecurity, Kavya Sharma
Masters Theses
"This research examines the impact of framing and priming on users' behavior (i.e., action) in a cybersecurity setting. It also examines perceptual outcomes (i.e., confidence, perceived severity, perceived susceptibility, trust, and fear) associated with the users' cybersecurity action. The research draws on prospect theory in the behavioral economics literature and instance-based learning theory in the education literature to generate the hypotheses for the research. A between-subject experimental design (N=129) was used. The results suggest that priming users to cybersecurity risks reduces their risk-taking behavior associated with cybersecurity whereas negative framing of messages associated with cybersecurity has no significant effect on …