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Full-Text Articles in Business
Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke
Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke
Masters Theses
"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …
Whose Talk Is Walked? It Decentralizability, Vendor Versus Adopter Discourse, And The Diffusion Of Social Media Versus Big Data, Shaila Miranda, Inchan Kim, Dawei David Wang
Whose Talk Is Walked? It Decentralizability, Vendor Versus Adopter Discourse, And The Diffusion Of Social Media Versus Big Data, Shaila Miranda, Inchan Kim, Dawei David Wang
Business and Information Technology Faculty Research & Creative Works
Discourse plays a central role in organizing vision and computerization movement perspectives on IT innovation diffusion. While we know that different actors within a community contribute to the discourse, we know relatively little about the roles different actors play in diffusing different types of IT innovations. Our study investigates vendor versus adopter roles in social media and big data diffusion. We conceptualize the difference between the two IT innovations in terms of their decentralizability, i.e., extent to which decision rights pertinent to adoption of an organizational innovation can be decentralized. Based on this concept, we hypothesized: (1) adopters would contribute …