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Full-Text Articles in Business
Evidence-Based Marketing Strategies To Increase Student Membership In A Professional Association, Laura Aldrich
Evidence-Based Marketing Strategies To Increase Student Membership In A Professional Association, Laura Aldrich
All Graduate Theses, Dissertations, and Other Capstone Projects
Membership acquisition and attrition is vital to the survival and growth of a voluntary professional association. The percentage of social work students who are members of social work voluntary professional associations is low (Attinson & Glassberg, 1983). The purpose of this project is to understand the acquisition and attrition of students in order to develop marketing strategies to increase student membership. Voluntary professional associations value student members because they are the future of the profession and the association (NASW, 2013). Student membership in a voluntary professional association is important for students as this participation provides students with opportunities for socialization …
Undergraduate Sport Management Students' Perceptions Of Leadership Behaviors Through Service Learning: A Quantitative, Quasi-Experimental Study, Bryan Romsa
All Graduate Theses, Dissertations, and Other Capstone Projects
This quantitative, quasi-experimental study examined the effectiveness of a service learning activity on the perceived leadership behaviors of sport management undergraduate students at a mid-sized, Midwestern, public university. The participants in the study were 74 undergraduate students who were enrolled in four undergraduate sport management courses. The first research question analyzed how a service learning experience affects the self-reported perceptions of leadership behavior in sport management undergraduate students. The findings indicated that the students who participated in a service learning activity (experiential group) self-reported a decrease in all five leadership practices. The second research question asked how not having a …