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The Influence Of Time On Transactional Use Of The Internet: Buying, Banking, And Investing Online, Syed H. Akhter
The Influence Of Time On Transactional Use Of The Internet: Buying, Banking, And Investing Online, Syed H. Akhter
Marketing Faculty Research and Publications
The major objective of this chapter was to test the effect of online time and adoption time on the frequency of transactional use of the Internet. Transactional use of the Internet includes activities such as buying products, banking, and investing online. Findings support the hypothesis that online time and adoption time positively and significantly influence the frequency of transactional use of the Internet. Theoretical and strategic implications and recommendations for future research are presented.