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Full-Text Articles in Business
And The Oscar Goes To... Tiktok, Dawson Bley
And The Oscar Goes To... Tiktok, Dawson Bley
Senior Honors Theses
Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …
Funding A Feature: Creating A Film Business Plan, Jordan C. Hunt
Funding A Feature: Creating A Film Business Plan, Jordan C. Hunt
Senior Honors Theses
Every film, from the smallest indie to the biggest studio blockbuster, must be funded, and all investors who finance a movie expect that the movie will give them a return on their investment. In order to seek funding, many filmmakers create a business plan to present to potential investors. Beginning with the film industry as a whole, this paper will define a specific target audience and distribution plan for one film in order to create a business plan. The film, titled Intertwined, is an independent low budget family drama that will primarily raise funds through equity investors. This is …