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Full-Text Articles in Business

Strategic Leadership For Managing Diversity, Amdy Diene Jun 2023

Strategic Leadership For Managing Diversity, Amdy Diene

Doctoral Dissertations and Projects

The changing workforce in organizations worldwide, including those in Africa, makes managing diversity a critical issue that must be a part of any organizational business strategy. This qualitative case study explored the success and failure of leadership strategies in managing diversity in organizations in the West African region and the adverse effects globalization, and ethnocentrism might have in managing diversity in the workplace. This study took place in Africa, and 15 participants from this West African organization participated in interviews and surveys. The data collection yielded themes the participants in the study thought could improve leaders' capabilities in managing a …


Exploring Target Marketing At Private Universities Directed To The Nontraditional Student Population, Connie Chester Christian Mar 2023

Exploring Target Marketing At Private Universities Directed To The Nontraditional Student Population, Connie Chester Christian

Doctoral Dissertations and Projects

Nontraditional Adult Learners exist worldwide. These potential students can improve self-confidence, increase their wages, and improve workforce opportunities with provided education opportunities. This current study explores value proposition within private institutions with the influence of marketing to the nontraditional adult learner. Exploration includes the challenges and constraints the nontraditional student faces and the impact these challenges present. Marketing programs directed to specific populations and the component that the marketing strategy implements for post-secondary educational opportunities.


Diversity As An Influence On Talent Management And Competitive Advantage: The Absence Of Female African American Executive Leadership In The Insurance Industry, Lateisha Tamarra Rainey Jun 2022

Diversity As An Influence On Talent Management And Competitive Advantage: The Absence Of Female African American Executive Leadership In The Insurance Industry, Lateisha Tamarra Rainey

Doctoral Dissertations and Projects

The purpose of this qualitative research case study was to examine the extent of which the significance of diversity has on the representation of African American females in top-executive leadership positions. Furthermore, to comprehend why African American females are unfairly represented and disparaged in C-suite level positions. The purpose of this research was to study the influence that diversity may have on the insurance industry’s talent management and competitive advantage. To what degree do biases whether conscious or unconscious affect promotional opportunities, recruitment, selection, and hiring practices of African American females pursuing elevation to higher level positions within the insurance …


The Underrepresentation Of Minority Women In Senior-Level Positions Employed By The Federal Government, Amy M. Freeman Aug 2021

The Underrepresentation Of Minority Women In Senior-Level Positions Employed By The Federal Government, Amy M. Freeman

Doctoral Dissertations and Projects

The purpose of this study was to understand the underrepresentation of minority women in senior-level positions employed by the federal government. The study generated from the glass ceiling theory that has been previously studied and explored through different aspects related to barriers associated with discriminatory acts aimed at minorities and women. A thematic approach was utilized to display the data obtained from the participants, illustrating insufficient progress being made over the course of 40-plus years with regards to the advancement of minority women obtaining a senior-level role within the federal government. Participants defined their understanding of the glass ceiling and …


The Importance Of Strategic Communication For Building Employee Resource Groups In Aviation, Lynnette Darnell Jul 2021

The Importance Of Strategic Communication For Building Employee Resource Groups In Aviation, Lynnette Darnell

Doctoral Dissertations and Projects

In this qualitative case study, the research explores the importance of strategic communication for building employee resource groups in aviation, specifically at a regional airline. To expand and develop knowledge regarding employee resource groups, the researcher looks at a widely distributed workforce to understand how the lack of strategically planned communication can impact employee resource group development and employee engagement. The data were collected through semi-structured interviews and a focus group of the employee resource group members, which provided insight on their experience engaging with the employee resource groups, preferred communication methods and tools, and their perception of leadership involvement. …


Exploring The Perceived Barriers That Create A Disadvantage For Black Women To Obtain Leadership Positions In The Finance And Investment Industry, Porscha L. Baines Oct 2020

Exploring The Perceived Barriers That Create A Disadvantage For Black Women To Obtain Leadership Positions In The Finance And Investment Industry, Porscha L. Baines

Doctoral Dissertations and Projects

This study focused on the barriers implied towards Black women when they pursue leadership opportunities in the finance industry, because the demographic is obtaining secondary level degrees at a high level rate, they remain underrepresented in leadership roles. The organizational standards that may disqualify Black women from achieving promotional opportunities in the workplace were explored for insight into the workplace experiences of Black women to determine the barriers present in the work structure that may cause promotional obstacles for the demographic. Through conducting interviews, the experiences of Black women that have been promoted to leadership roles along with those who …