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Full-Text Articles in Business
Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Senior Honors Theses
One of the many ways Disney is a successful organization is because of the effective use of marketing. For Disney to be able to have effective marketing tactics within the entire target audience, market segmentation must take place. A prevalent segment within Disney’s target market is children ages 2-10. There are differences in emotional maturity and interests throughout this age range which requires Disney to start the process of segmentation. Many factors that encompass the process of segmentation are attitudes, interests, and opinions that define this segment. These factors also need to be taken into consideration when marketing to parents …
The Theme Park Throwdown: The Successes And Failures Of Ip-Related Attractions And Expansions In Disney Theme Parks And Strategies For The Future, Aubree Zern
Senior Honors Theses
The Disney brand invokes strong feelings of loyalty from supporters and dissatisfaction from its opponents, and it many facets play an important part in society (Havard et al., 2021). It is certainly true that “the Magical World of Disney remains unsurpassed in terms of brand name recognition, planning complexity, and detailed execution. It is the paradigmatic ideal of how architecture can establish a universe around its landscape” (Dalov, 2019, p.10). For nearly 70 years, the Imagineers cultivated an idea from the mind of one man into a global phenomenon of twelve theme parks and counting (Tang & Iwerks, 2019). The …