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Volume 4, Liberty University

Liberty Business Review

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A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner

Doctoral Dissertations and Projects

Educators often misunderstand marketing. Frequently it is viewed as simply advertising or selling. Marketing is far more encompassing. A closer look at the components of marketing reveals an involvement in virtually all aspects of private school operations. Other than miracles or providential guidance, a solid business plan, based on the “marketing mix,” might contribute most to the overall growth and customer satisfaction within a Christian school. This dissertation is a qualitative study designed to research the marketing mix strategies of private, Christian schools throughout America and Canada. This research effort was designed to collect both descriptive and historical data. A …

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An Analysis Of The Sports Equipment Industry And One Of Its Leading Companies, Head, N.V., Priit Pihl

Senior Honors Theses

Sports equipment manufacturing is an estimated $13.5 billion industry that is continually growing worldwide. Head, N.V. (N.V. stands for Naamloze Vennootschap which is the Dutch terminology for a public limited liability corporation) is one of the leading manufacturers and marketers in the sports equipment industry focused on developing and producing innovative, high quality and technologically advanced Alpine skiing and snowboarding equipment, racquet sports equipment and diving equipment. The following thesis will provide an analysis of the sports equipment industry, including a competition analysis, and a discussion of the driving economic forces and key success factors in the industry. This is …