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Articles 1 - 21 of 21
Full-Text Articles in Business
Certified Public Accountant Education And Ethical Decision-Making Preparedness: A Phenomenological Study Exploring The Connection, Vicki Bealman
Certified Public Accountant Education And Ethical Decision-Making Preparedness: A Phenomenological Study Exploring The Connection, Vicki Bealman
Doctoral Dissertations and Projects
The purpose of this phenomenological study was not to evaluate efficacy of ethical training for current accounting programs, but to understand the perceptions of Certified Public Accountants (CPAs) for the influence of accounting ethical education requirements on their ethical decision-making preparedness. The study used pre-interview surveys, face-to-face interviews, and timeline drawings to acquire data in four principle areas: CPA ethical decision-making preparedness, accounting program ethics educational requirements, accounting program ethics learning activities, and CPA perceptions of necessary changes to accounting program ethics requirements. Results from Virginia CPA perceptions indicate the definition of ethical decision-making as doing the right thing at …
Fashion As A Means Of Humanitarian Aid: A Resource For Prospective Entrepreneurs, Hannah Lynch
Fashion As A Means Of Humanitarian Aid: A Resource For Prospective Entrepreneurs, Hannah Lynch
Senior Honors Theses
The following paper is intended to provide prospective entrepreneurs, who desire to incorporate humanitarian aid into fashion-oriented startup ventures, with information regarding current business models and prominent companies. A discussion of approaches to humanitarian relief and their effectiveness will assist prospective entrepreneurs as they assess the best manner in which their individual startups may serve people in need. Three commonly utilized models of aid to be discussed include employment-based, tangible goods-based, and monetary donation-based that exist with the intentions to provide relief for causes such as food, health, clean water, education, clothing, job creation, and freedom. Through the compilation of …
Inclusive Business: Using For-Profit Business Models To Address Global Poverty, Samuel James Conner
Inclusive Business: Using For-Profit Business Models To Address Global Poverty, Samuel James Conner
Senior Honors Theses
Due to the rise of globalization, modernization, and the Internet revolution, awareness of global poverty has expanded, making its eradication a chief goal of the global development community for the twenty-first century. Though corporations are often expected to participate in social and community development initiatives without regard for profits, this paper presents inclusive business as a way for businesses to profitably engage impoverished segments of society. Inclusive businesses seek to expand their consumer bases or strengthen their supply chains by moving into new markets among the poor that have limited access to global markets and remain largely untapped. The research …
Corporate Social Responsibility, Daniel H. Brown
Corporate Social Responsibility, Daniel H. Brown
Senior Honors Theses
This paper will address Corporate Social Responsibility (CSR) and its far-reaching implications. Initially, the term CSR will be introduced and defined to provide the backbone for the following discussions. The paper will address the theoretical constructs of CSR, managerial strategies for implementing CSR and the application of stakeholder theory. The thesis is built upon Dr. Archie Carroll’s four-part CSR construct. In addition, international standards of CSR, with a focus on Nike, Inc.’s actions, will be evaluated.
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Masters Theses
While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Harnessing Charisma For Leadership Training, Meagan Roper
Harnessing Charisma For Leadership Training, Meagan Roper
Masters Theses
Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Masters Theses
Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
Masters Theses
This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …
The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey
The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey
Masters Theses
People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …
Interpreter Roles And Transition For Public School Students Who Are Deaf: A Multiple Case Study, John Hinz
Interpreter Roles And Transition For Public School Students Who Are Deaf: A Multiple Case Study, John Hinz
Doctoral Dissertations and Projects
This qualitative multiple case study research project examines interpreter use for students who are Deaf in the public school system and juxtaposes it with interpreter use found in the work sector after the school-to-work (STW) transition. Semi-structured interviews with 16 Deafness professionals and 6 study participants who are Deaf, as well as workplace observations yield bits of data which are coded and themed for review. Results confirm that interpreter use is abundant in public schools and scant in the work sector. Further results determine that STW placements for students who are Deaf can be haphazard, while employers are largely unaware …
Eat More Chicken And Lead More People: Perceived Measures Of Servant Leadership At Chick-Fil-A, Michael Mishler
Eat More Chicken And Lead More People: Perceived Measures Of Servant Leadership At Chick-Fil-A, Michael Mishler
Masters Theses
This present study used survey data from 31 employees working at 2 Chick-fil-A locations to assess the supervisor's perceived level of supervisor's level of servant leadership and how the level (a) affects coworker's perceptions of performance, (b) job satisfaction, and (c) relational trust amongst coworkers. The participants ranged in ages from 18-50. The average age for the participants was 26. The data for the study was collected through the distribution of surveys to individuals who currently work at Chick-fil-A. The two selected locations were approximately 300 miles apart in Virginia. The study employed quantitative research methods in order to collect …
Korean And American Leadership Styles In Business, Diana Estes
Korean And American Leadership Styles In Business, Diana Estes
Senior Honors Theses
Korea and the USA have recently proceeded in efforts to become closer trading partners through the passing of the United States-Korea Free Trade Agreement (KORUS) and FTAs. More economic integration calls for a stronger understanding of the influences of each other’s cultures. Whether culture influences leadership style or not will be explored. Major influences include history, philosophy, and religion. The meaning of leadership and the characteristics of both of the cultures will succeed after the discussion of the major facets of culture. The application of the cultures and leadership in a business setting will be evaluated and explored. Sources will …
Employee Assistance Programs: The Return On Investment For An Eap, Joshua M. Leon
Employee Assistance Programs: The Return On Investment For An Eap, Joshua M. Leon
Senior Honors Theses
This paper examines the subject of employee assistance programs (EAP) and whether they provide a return on investment that merits their use. The historical background of the EAP will be first looked at to demonstrate its purpose and growth in the business world. Research will be presented in relation to EAP use in companies and the outcomes that resulted. Criticisms against EAP use occurs in the business world as well and therefore will be investigated in conjunction with research that supports EAP use. Finally, statistical proof for the return on investment of using an EAP will be given to conclude …
Social Recruiting: The Role Of Social Networking Websites In The Hiring Practices Of Major Advertising And Public Relations Firms, Keri Cook
Senior Honors Theses
The purpose of this study is to determine the role that professional networking websites, such as LinkedIn, play in the hiring decisions of talent recruiters at major advertising and public relations firms. A study of literature relating to social media, traditional recruitment techniques and legal implications regarding the use of networking websites in the hiring process provided a foundation for the study. Primary research, in the form of online surveys distributed to hiring managers at some of the largest international advertising and public relations firms, was conducted to set a foundation for understanding the use of networking websites in the …
Investing In Happiness: An Analysis Of The Contributing Factors To The Positive Professional Work Environment, Alena Naff
Masters Theses
The professional workplace is an environment prone to both jubilation and disdain. Research indicates that employees in a more positive work environment are more productive and satisfied in their work. Understanding the contributing factors to a positive work environment is the first step to creating a more satisfying workplace for employees. These contributing factors may be material or relational and hold different levels of influence. Guided by the theory of structuration, this study employed a three-phased Q-methodology, including a Q-sort questionnaire, semi-structured interviews, and a cluster analysis. Participants included the employees of the Southeastern region financial institution, BB&T. Two research …
Leases: Off-Balance Sheet Financing And The Strive For Transparency Today, Brian R. Edman
Leases: Off-Balance Sheet Financing And The Strive For Transparency Today, Brian R. Edman
Senior Honors Theses
In today’s world, leases appear far and wide; they are commonplace throughout the business and accounting frontiers. Accounting for leases, however, is not so clear cut. Since there are various ways to account for leases, many companies pick and choose which they feel best suits their situation, even when this sweeps dirt under the rug along the way. The financial procedures for dealing with leases should entail benefits as well as limitations to ensure each company is fairly representing all of its financial information. Off-balance sheet financing is one of the hot topics in accounting for leases because of the …
The Corporate Social Responsibility Debate, Zachary Cheers
The Corporate Social Responsibility Debate, Zachary Cheers
Senior Honors Theses
The purpose of this study is to evaluate the arguments concerning corporate social responsibility (CSR). The two sides of the debate are stakeholder theory and shareholder theory. Proponents of stakeholder theory support providing for the discretionary expectations of society. On the other hand, advocates of shareholder theory maintain that businesses should simply obey the law and maximize shareholder wealth. Although CSR is enthusiastically espoused by many social progressives, it is not a panacea for society’s ills. The conclusion of this study is that corporations should focus on legally maximizing shareholder wealth based on ethical principles. CSR should only be pursued …
An Analysis Of Economic Value Added, Mike Rago
An Analysis Of Economic Value Added, Mike Rago
Senior Honors Theses
The purpose of this paper is to provide an overview and analysis of the Economic Value Added metric. Several large, well known companies have begun to use EVA in recent years as an internal measure of performance, and one may speculate that its popularity will only continue. This paper shows what the EVA metric is and highlights some advantages and disadvantages from its proponents and critics.
Punishment: Benefits, Risks, And Alternatives In A Business Setting, Chris Vaden
Punishment: Benefits, Risks, And Alternatives In A Business Setting, Chris Vaden
Senior Honors Theses
Punishment is utilized in many settings in the world today, but it is continually getting more negative responses for its use in the workplace. Punishment's main use is to decrease the occurrence of a behavior that is undesirable. In a business setting, this would most likely be a behavior that is a violation of policy or unsatisfactory work performance. A comparison of the positive aspects of punishment with its negative features, by utilizing information provided by scholarly journals and websites along with a survey of 31 employees, has yielded the results that there may be a better alternative to punishment.