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Full-Text Articles in Business
Teenage Consumerism: The Rationale And Results Of Media Marketing, Kristi Wollbrink
Teenage Consumerism: The Rationale And Results Of Media Marketing, Kristi Wollbrink
Senior Honors Theses
Media marketing is growing in proportion with the advance of many forms of technology and the increase of advertising. Magazines, television, the internet and other media sources have become strong sources of information in a teenager's life. Finding it profitable, companies effectively target adolescents because of four common characteristics: their mass consumption of media, their spending habits, their trendsetting ability, and the vulnerability associated with youth. The effects that marketing institutes during adolescence include an increase in materialism as well as a commitment to brand loyalty. Although parents and peers lay the groundwork for the values that teenagers hold, media …
Punishment: Benefits, Risks, And Alternatives In A Business Setting, Chris Vaden
Punishment: Benefits, Risks, And Alternatives In A Business Setting, Chris Vaden
Senior Honors Theses
Punishment is utilized in many settings in the world today, but it is continually getting more negative responses for its use in the workplace. Punishment's main use is to decrease the occurrence of a behavior that is undesirable. In a business setting, this would most likely be a behavior that is a violation of policy or unsatisfactory work performance. A comparison of the positive aspects of punishment with its negative features, by utilizing information provided by scholarly journals and websites along with a survey of 31 employees, has yielded the results that there may be a better alternative to punishment.
Volume 2, Liberty University