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Articles 1 - 13 of 13
Full-Text Articles in Business
The Impact Of Digital Media In Real Estate, Carley Dehnisch
The Impact Of Digital Media In Real Estate, Carley Dehnisch
Senior Honors Theses
For decades, the real estate industry has relied heavily on traditional marketing methods such as print advertising and cold calling. Although these traditional methods are still used within the industry today, the expansion of the internet over the past few decades has resulted in agents shifting away from older school marketing techniques to digital methods of marketing. This thesis will examine several digital methods of advertising such as social media marketing, email marketing campaigns, web design, and video production. In addition, this thesis will explain why these are the most effective marketing tools and necessary for real estate agents to …
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
Senior Honors Theses
Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …
Exploring Mechanisms Insurers Employ To Set Premiums And Maximize Profitability, Brent Ferenczy
Exploring Mechanisms Insurers Employ To Set Premiums And Maximize Profitability, Brent Ferenczy
Senior Honors Theses
The insurance industry is a very complex segment of the macroeconomy. An explain will be given as to how these companies are able to maintain and maximize their profits, allowing them to remain in business. A key area in this process is the setting of premiums. This activity draws from many areas of the business model. This paper will start with a birds-eye view and telescope in, starting with standard business practices and ending with specific undertakings of insurance companies. Companies must keep adequate liquid funds. This is done mainly through forecasting cash outflows and investing their assets under management. …
Transcendent Financial Planning, Joseph Daughtry
Transcendent Financial Planning, Joseph Daughtry
Senior Honors Theses
Financial planning is a broad discipline that involves many different categories of work. Professionally, the goal of financial planning is to help a client invest according to his/her personal needs in such a way that minimizes risk. From a Christian perspective, financial planning is about stewarding what God has given. Combining these perspectives means helping a client invest their finances in such a way that minimizes risk and accomplishes the goals of God. While simply stated, this is a complex and profound topic. To bring greater clarity, financial planning can be broken down into categories, four of which are retirement …
Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson
Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson
Senior Honors Theses
Business as Mission (BAM) is the operation of a for-profit business located in a cross-cultural setting and aimed toward the fulfillment of the great commission. This definition reveals four key success factors for BAM: support, financial and otherwise, for both the business and the missionaries; the ability to gain access to cross-cultural settings; the opportunity to advance the gospel; and the requirement of managing both missional and business goals. Examining each of these areas, along with the historical effectiveness of BAM, reveals that BAM is an efficient and effective missional strategy, which should be used to see the Great Commission …
General Purpose Computing On Graphics Processing Units For Accelerated Deep Learning In Neural Networks, Conor Helmick
General Purpose Computing On Graphics Processing Units For Accelerated Deep Learning In Neural Networks, Conor Helmick
Senior Honors Theses
Graphics processing units (GPUs) contain a significant number of cores relative to central processing units (CPUs), allowing them to handle high levels of parallelization in multithreading. A general-purpose GPU (GPGPU) is a GPU that has its threads and memory repurposed on a software level to leverage the multithreading made possible by the GPU’s hardware, and thus is an extremely strong platform for intense computing – there is no hardware difference between GPUs and GPGPUs. Deep learning is one such example of intense computing that is best implemented on a GPGPU, as its hardware structure of a grid of blocks, each …
Impact Of Risk Perception And Risk Tolerance On Investment Portfolio Decisions, Claire Covey
Impact Of Risk Perception And Risk Tolerance On Investment Portfolio Decisions, Claire Covey
Senior Honors Theses
Average individual investor returns drastically underperform standard investment benchmarks, with common attributing factors including relying on instincts and overconfidence in trading ability. Neural processing, financial risk, risk perception, and risk tolerance literature show how instinctual reactions form and how those reactions affect risk decision-making under the Prospect theory. Examining the effect of neural processing and risk framing on subjective risk perception allows a measurement of the indirect impact on risk tolerance. The stable factors of risk tolerance directly impact investment risk decisions. There are implications of accurately assessing risk tolerance in a client/advisor relationship. Advisor application of a proper risk …
Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Senior Honors Theses
One of the many ways Disney is a successful organization is because of the effective use of marketing. For Disney to be able to have effective marketing tactics within the entire target audience, market segmentation must take place. A prevalent segment within Disney’s target market is children ages 2-10. There are differences in emotional maturity and interests throughout this age range which requires Disney to start the process of segmentation. Many factors that encompass the process of segmentation are attitudes, interests, and opinions that define this segment. These factors also need to be taken into consideration when marketing to parents …
The Impact Of Different Worldviews On The Financial Planning Process, Luke Osterhus
The Impact Of Different Worldviews On The Financial Planning Process, Luke Osterhus
Senior Honors Theses
An individual's worldview has an effect on all aspects of their life. Worldview affects the decisions people make, the clothes they wear, the people they interact with, and so much more. What is often overlooked is the impact of worldview on one's view and use of money. Money is universal and everyone has some form of currency or assets. However, the way money is used, whether it is saved, spent, or invested, is often determined by an individual's own concept of money. Additionally, relationships between people are often chosen or influenced by an individual's worldview. Human beings are seen differently …
The Threat Of Communism To Judeo-Christian Tradition And How To Stop It, Vittoria D'Addesi
The Threat Of Communism To Judeo-Christian Tradition And How To Stop It, Vittoria D'Addesi
Senior Honors Theses
Judeo-Christian tradition is what has made America great. Today, the biggest threat to Judeo-Christian values in the United States is the rise of communism. This threat stems from the large-scale decline in the percentage of the American population who adheres to a biblical worldview. A biblical worldview is the moral foundation for Judeo-Christian tradition, so without a dominant biblical worldview, Judeo-Christian tradition cannot survive. There are two parts to the stopping the spread of communism. First, a biblical worldview must be restored to America. Second, capitalism must be upheld because it is the only economic system with which a biblical …
The Music Bluetooth Controller: An Intersection Between Technology And Music, Lydia Wu
The Music Bluetooth Controller: An Intersection Between Technology And Music, Lydia Wu
Senior Honors Theses
The modern musician faces a new challenge: how can technology be used to enhance a performance? This thesis documents the development of a Bluetooth remote controller that will aid today’s performing musicians by interacting with a digital display (e.g., an iPad) to flip musical score pages remotely. At its core, while mimicking a Bluetooth pedal (the current industry standard), this device attaches to the musician’s hand. In its pilot stages, the device has been referred to “MBC” (Music Bluetooth Controller).
Effects Of Esg Investing On Returns, Hank De Roover
Effects Of Esg Investing On Returns, Hank De Roover
Senior Honors Theses
Countless researchers have sought to find out if there is a positive correlation between Environmental, Societal, and Governance (ESG) investing and returns that beat the market over the past few decades. To analyze what ESG investing is, the history of the practice, and if there can be any conclusion drawn between ESG investing and returns. A deeper understanding of what goes into returns, including modern portfolio theory, will uncover that ESG securities cannot be efficiently placed on the efficient frontier. Risk associated with ESG stocks cannot only be tied directly to beta, but also to external qualitative forces that make …
The Theme Park Throwdown: The Successes And Failures Of Ip-Related Attractions And Expansions In Disney Theme Parks And Strategies For The Future, Aubree Zern
Senior Honors Theses
The Disney brand invokes strong feelings of loyalty from supporters and dissatisfaction from its opponents, and it many facets play an important part in society (Havard et al., 2021). It is certainly true that “the Magical World of Disney remains unsurpassed in terms of brand name recognition, planning complexity, and detailed execution. It is the paradigmatic ideal of how architecture can establish a universe around its landscape” (Dalov, 2019, p.10). For nearly 70 years, the Imagineers cultivated an idea from the mind of one man into a global phenomenon of twelve theme parks and counting (Tang & Iwerks, 2019). The …