Business Commons^™

Behavioral Finance For The Individual Investor, Drake Gens

Senior Honors Theses

The Efficient Market Hypothesis (EMH) has been generally accepted in academia despite its well-researched flaws; by understanding how and when markets deviate from efficiency, investors have an opportunity to not only better understand their investing habits, but also possibly generate higher investment returns. Various market anomalies, such as the Value Effect (De Bondt & Thaler, 1985), the Monday Effect (French, 1980), and the January Effect (De Bondt and Thaler, 1958 & 1987), attest to the fact that markets experience periods of deviation from efficiency. Fiévet and Sornette (2016) finding that markets experience inefficiency during periods of significant volatility is confirmed …

Gamification In Retail Brand Loyalty Mobile Applications, Amber Lambie

Senior Honors Theses

Games are a fun way for humans to spend hours effortlessly motivated to complete tasks and achieve goals. Gamification, the process of applying game features to non-game contexts, produces the enjoyable motivation of games outside of games. According to social exchange theory, gamification motivates by adding value to a user’s experience, which inspires action. Companies can use gamification to build relationships with clients and increase sales. Onboarding, fast feedback, points, levels, badges, and community are particularly effective game features for a brand loyalty program within a mobile application (app). Gamification, informed by social exchange theory, can effectively build brand loyalty …

Internet Censorship: An Integrative Review Of Technologies Employed To Limit Access To The Internet, Monitor User Actions, And Their Effects On Culture, Joe Hyland

Senior Honors Theses

The following conducts an integrative review of the current state of Internet Censorship in China, Iran, and Russia, highlights common circumvention technologies (CTs), and analyzes the effects Internet Censorship has on cultures. The author spends a large majority of the paper delineating China’s Internet infrastructure and prevalent Internet Censorship Technologies/Techniques (ICTs), paying particular attention to how the ICTs function at a technical level. The author further analyzes the state of Internet Censorship in both Iran and Russia from a broader perspective to give a better understanding of Internet Censorship around the globe. The author also highlights specific CTs, explaining how …

The Power Of Investing To Alleviate Poverty, Zachary Sicher

Senior Honors Theses

Hundreds of millions of people across the world are affected by extreme poverty each day. At the same time, investing has generated more wealth than anything in the history of the world. Because of the great success of investing in generating wealth, there must be a way for investing to be used to assist in the alleviation of poverty. To examine this possibility, one must consider the root causes of poverty, the reasons for the success of investing, and how poverty is currently being alleviated, to effectively develop a way for investing to be used to help alleviate poverty.

Small Business, Big Change: How Start-Ups Positively Affect The Community Around Them, Kaylee Spears

Senior Honors Theses

Usual measures of success refer commonly to financial means. In a world where success is synonymous with money, small businesses may appear to fall short of the standard. However, these measures do not comprehensively translate to small, family, or start-up companies. Incorrect measurements of success can skew the data when it comes to start-ups and family businesses, but new standards can bring to light just how large an impact small business can make. This thesis seeks to identify better ways to measure success for small businesses through non-financial means, research current examples for relevance, and provide insight for start-ups on …

Payroll Disparity Among Major League Baseball Teams: Building A Competitive Team Despite Limited Resources, Sarah Holtschneider

Senior Honors Theses

There has been an inequality in payroll among Major League Baseball teams for many years that became increasingly evident in the late 1990s. Revenue disparities among teams cause a competitive imbalance for the league and make it harder for small-market teams to compete with large-market teams with much higher payrolls. MLB has attempted to alleviate this disparity, but the implementation of revenue sharing and the competitive balance tax alone is not enough for small-market clubs to build a competitive team. There are a number of ways that small-market clubs can build a competitive team despite limited resources, including employing the …

Dead Men At War: The Ideological Battle Between Karl Marx And Adam Smith, Matthew Beals

Senior Honors Theses

This thesis’s foremost purpose is to illustrate the nature of the intellectual battle waged between Karl Marx and Adam Smith. A detailed summary of each philosopher’s respective ideology is given, as well as an explanation for how such ideologies arose. Furthermore, an illustration of how the writings of Marx and Smith impacted historical events is provided. Ultimately, this thesis seeks to explain the core differences between Marxism and the free market system, and why such differences exhibit a great need for the preservation of liberty.

The Importance Of Business Plan Proficiency To Business School Graduates, Madeline Colclasure

Senior Honors Theses

Small businesses are one of the largest groups of employers in the United States. Success of these businesses is, therefore, very important to the economy at large. Entrepreneurs who write business plans, in general, receive more funding from third parties such as banks and venture capital firms and are more likely to be successful. Entrepreneurs who receive a business education and have the support of a mentor are also more likely to be successful in the long term. Incorporating business planning, and activities such as business plan competitions and building incubators on campus, enhance classroom learning.

Brexit: Viable Options To Avoid Crisis, Samuel Diercks

Senior Honors Theses

Abstract

This paper covers the viable options that the United Kingdom may take to avoid economic and political crisis as they exit the European Union. There are several benefits and detriments to the exit. Some benefits include economic and political freedom from a slowly degrading system and increased options for global expansion. Detriments include loss in Foreign Direct Investment and trade with their larger European Union partners. The options as they exit are to either join the European Economic Area or leave with no deal and set up trade agreements later. This paper draws on recent studies on the effects …