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Articles 1 - 30 of 31
Full-Text Articles in Business
Visitor Use Management: How The Timed Entry Permit Reservation System At Parks And Protected Areas Influence The Perception Of Sustainable Recreation And Impact Visitor Motivations, Cassandra L. Onufrak
Visitor Use Management: How The Timed Entry Permit Reservation System At Parks And Protected Areas Influence The Perception Of Sustainable Recreation And Impact Visitor Motivations, Cassandra L. Onufrak
Masters Theses
Parks and protected areas across the United States have undergone substantial change in recent years, specifically pertaining to visitation trends and patterns. National parks have endured rapid growth in park visitation and popular attractions within park boundaries now experience a high visitor concentration and traffic. As visitation within national parks increases, there is a high probability that visitor-related impacts, such as vegetation trampling, wildlife disturbance, soil erosion, and intra-visitor conflict, are also likely to increase. Visitors are more likely to feel crowded and rushed, and ultimately label their park experience as low or poor quality. Through the use of Visitor …
Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas
Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas
Masters Theses
”EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs” embarks on a comprehensive exploration of the dynamic world of women entrepreneurship, deciphering the intricate dynamics that influence their journey to success. With a focus on fostering gender diversity and promoting innovation, this thesis delves into the profound impact of accessible funding mechanisms and community engagement on women entrepreneurs’ trajectories while in the growth stage of their business. As women-owned enterprises continue to rise, this project dissects their economic potential and explores how innovative practices can dismantle the barriers that hinder their progress. By employing various research methods …
More Than A Bulleted List: Rethinking The Traditional Resume As A Way To Present The Unique Personality Of An Applicant, Andrew Alleman White
More Than A Bulleted List: Rethinking The Traditional Resume As A Way To Present The Unique Personality Of An Applicant, Andrew Alleman White
Masters Theses
Every business has its own unique culture, and the traditional resume fails to denote the personality and individualism of the applicant; this leads to wasted time interviewing the wrong applicants and missed opportunities to employ culturally beneficial employees. A culturally beneficial employee is one that fits the company culture and improves the performance of the entire team with both their skills and personality. The most advanced technologies available, are still using the traditional resume as a baseline for the sourcing, sorting, and evaluation of a potential hire. Even with the implementation of artificial intelligence to sort through the predetermined meta …
Pay-To-Play: A Quantitative Analysis Of Opportunity, Achievement, And Parental Motivation In Youth Club Soccer, Alec Joseph Golini
Pay-To-Play: A Quantitative Analysis Of Opportunity, Achievement, And Parental Motivation In Youth Club Soccer, Alec Joseph Golini
Masters Theses
In the last twenty years, the youth sport experience in the United States has been shaped by a family’s ability to pay. Under the pay-to-play model in American youth sports, advancing to the highest levels of the game not only requires the standard expenditures, but significant investment which accounts for coaching, equipment, travel, training, and other resources. Previous research on the topic has analyzed the impact of income, educational attainment, and race and ethnicity on access to elite-level sports opportunities. The purpose of this study was to investigate the pay-to-play model and factors associated with athletic outcomes at three youth …
Questions With Purpose: Utilizing Technology To Maximize The Parent/Child Reflective Discourse, Earl Tubbs
Questions With Purpose: Utilizing Technology To Maximize The Parent/Child Reflective Discourse, Earl Tubbs
Masters Theses
For a young child, parents are the “no one” and “everyone” that Saint Augustine spoke of. Providing a positive example through action is important but shaping their moral compass by reflecting on their life experiences is equally important. Stated succinctly, reflective discourse is an interactive conversation between parent and child where the parent guides one’s children through recent life experiences, viewed through a specific lens. By reviewing logic driven and emotional responses, the positive and negative consequences to their behavior, and the people involved, parents can aid their children as they shape their definition of right and wrong. By reviewing …
Investigating The Role Of Collegiate Athletic Director In Addressing Head Trauma Prevention, Clay Thomas Roe
Investigating The Role Of Collegiate Athletic Director In Addressing Head Trauma Prevention, Clay Thomas Roe
Masters Theses
Within collegiate athletics, there is a growing interest in the management of head trauma incidents. This qualitative study was designed to answer two research questions: (1) What is the role of athletic directors in the management of head trauma prevention? (2) What are the major concerns of athletic directors regarding head trauma prevention and what should happen in the future? Findings from the research questions revealed three themes: (a) Indirect mention of head trauma prevention in athletic director job description, (b) athletic director delegation to medical professionals, and (c) athletic directors want more research and education on head trauma prevention. …
Exploring The Essence Of Participation Of The Female Puerto Rican Basketball Athlete, Roberto Medina
Exploring The Essence Of Participation Of The Female Puerto Rican Basketball Athlete, Roberto Medina
Masters Theses
In Puerto Rico, little is known regarding how female collegiate and professional basketball players perceive and experience their playing participation. The population of girls playing basketball has experienced recent increases. However, the culture in Puerto Rico has yet to embrace the participation of female basketball athletes. Attempting to address the void in scholarly literature, this study explored female athlete participation perceptions in competitive basketball within the Puerto Rican sport culture. The investigation implemented a qualitative approach using a phenomenological methodology to form descriptive themes. Data was obtained from 14 female basketball athletes, of which 10 were student-athletes, and four were …
Social Emotional Skills In Adventure Education: A Qualitative Study On The Connection Of Adventure Education Participation And Social Emotional Skills In High School Students, Joseph A. Reynolds
Social Emotional Skills In Adventure Education: A Qualitative Study On The Connection Of Adventure Education Participation And Social Emotional Skills In High School Students, Joseph A. Reynolds
Masters Theses
The purpose of this study was to examine possible connections between participation in an Adventure Education (AE) course and social-emotional skills (SEL) in a group of high school students during their junior and senior years. Six participants agreed to a one-on-one, open-ended, interview to determine their experiences from taking a 5-6 week AE course. Those experiences were then explored for relativity to SEL. A phenomenological approach gained an understanding of the participant’s experience throughout the course. Findings indicated, through participation in the course, participants experienced impacts on self-confidence and self-awareness, and shared experiences of changes in empathy and connectivity to …
Pay-For-Play In College Athletics: A Phenomenological Study Of Former And Current College Student-Athletes’ Perception Of Pay-For-Play, Brittany Dobson
Pay-For-Play In College Athletics: A Phenomenological Study Of Former And Current College Student-Athletes’ Perception Of Pay-For-Play, Brittany Dobson
Masters Theses
The literature suggests the conceptual definition of amateurism set by the National Collegiate Athletic Association (NCAA) and the increase in corporate athleticism within the NCAA has resulted in a controversial debate concerning the pay-for-play model, which would allow student-athletes to receive additional compensation. Numerous studies related to pay-for-play have been implemented, however, few have examined how student-athletes feel about the pay-for-play model. The purpose of this study will be to explore student-athletes’ perceptions of pay-for-play. In order to understand student-athletes’ perceptions of pay-for-play, a phenomenological research design was chosen. Three former and two current NCAA Division I student-athletes from Liberty …
Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith
Masters Theses
We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
Masters Theses
The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …
Consumer Perception Of Sport Event Sponsors, Omar Olando Brown
Consumer Perception Of Sport Event Sponsors, Omar Olando Brown
Masters Theses
The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not find …
Warrior Health: A Study Of Female Veterans With Post-Traumatic Stress Disorder Symptoms Who Engage In Outdoor Adventure Recreation, Julia Smith
Masters Theses
The purpose of this study was to show the impact of outdoor adventure recreation on female veterans who have experienced post-traumatic stress disorder (PTSD). The study followed a phenomenological approach in order to gain an overall view of what the veterans experienced, using observation and interviews in order to gather information. Conclusions showed female veterans desire female-veteran-only activities; desire relationships with fellow female veterans; and enjoy outdoor adventure recreation that includes teamwork, planned activities, and relaxation. In order to ensure the best possible avenue for PTSD health in female veterans, future research may include a focus on the impact of …
Is The Nfl Responsible For Concussions Sustained By Players?, Lindsey Reid
Is The Nfl Responsible For Concussions Sustained By Players?, Lindsey Reid
Masters Theses
National Football League (NFL) players have sustained concussions while playing football (Casson & Viano, 2010). There is a growing controversy between NFL players, their immediate families, and the league regarding alleged claims that management should be held responsible for the physical deterioration of former players including compensatory damages for suffering. Family members of current and past NFL players claim league officials provided inadequate education regarding risks associated with playing professional football. Former players are experiencing health issues such as dementia, early Alzheimer's, chronic traumatic encephalopathy (CTE), trouble concentrating and inability to work; in some cases these debilitating life-changing events have …
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Masters Theses
With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …
An Examination Of The Role Relationship Marketing Plays In The B2b Model Between Chinese Manufacturers And American Distributors, Ran An
Masters Theses
Relationship marketing has been a heated topic in the communication paradigm. The primary relationship is the one between a supplier or provider of goods or services and buyers and users of those goods or services. In order to facilitate it, other stakeholders in the network of relationships may have to be involved. This thesis examined the relationship between Chinese manufacturers and American distributors by a pilot qualitative study. Social exchange theory was used as a scope to analyze the relationship. Nine participants from both sides answered computer-mediated interview questions. Business ethics and worldviews are important factors that businessmen look for …
Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman
Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman
Masters Theses
For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …
Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings
Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings
Masters Theses
This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall
Masters Theses
With the advent of Facebook and Twitter, people from all walks of life in all parts of the world have the ability to connect electronically, impersonally, and constantly. Small businesses are just beginning to unlock the power of social media marketing, specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the tenets of Chaiken's HSM to the methods of persuasion employed by real estate agents via Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge their activity, interest level, and motivation …
Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada
Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada
Masters Theses
This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …
A Quantitative Analysis Of Collegiate Athletic Involvement And Academic Achievement Among Sport Management Students, Christopher Amos
A Quantitative Analysis Of Collegiate Athletic Involvement And Academic Achievement Among Sport Management Students, Christopher Amos
Masters Theses
Within the last several decades, more attention has been focused on the academic success of college athletes. It has been documented from several studies that high school athletes perform better academically than their non-athlete peers (American Sports Institute, 1995; Brand, 2007; Dilley-Knoles, Burnett, & Peak, 2010; Foltz, 1992; Fox, Barr-Anderson, Neumark-Sztainer, & Wall, 2010; Slear, 2005). However, at the collegiate level, this heightened academic achievement trend among student-athletes is not so clear. Lapchick often releases data regarding graduation rates among a select group of highly achieving teams in certain sports but not much exists in the way of a comparison …
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
Masters Theses
In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer
Masters Theses
While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Harnessing Charisma For Leadership Training, Meagan Roper
Harnessing Charisma For Leadership Training, Meagan Roper
Masters Theses
Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Masters Theses
Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
Masters Theses
This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …
The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey
The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey
Masters Theses
People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …
Eat More Chicken And Lead More People: Perceived Measures Of Servant Leadership At Chick-Fil-A, Michael Mishler
Eat More Chicken And Lead More People: Perceived Measures Of Servant Leadership At Chick-Fil-A, Michael Mishler
Masters Theses
This present study used survey data from 31 employees working at 2 Chick-fil-A locations to assess the supervisor's perceived level of supervisor's level of servant leadership and how the level (a) affects coworker's perceptions of performance, (b) job satisfaction, and (c) relational trust amongst coworkers. The participants ranged in ages from 18-50. The average age for the participants was 26. The data for the study was collected through the distribution of surveys to individuals who currently work at Chick-fil-A. The two selected locations were approximately 300 miles apart in Virginia. The study employed quantitative research methods in order to collect …