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Full-Text Articles in Business
To Everything There Is A Season--A Time To Live And A Time To Die: A Case Study Of The History, Customs, Emerging Trends, And Market Responses In The Final Disposition Industry, John E. Crawford, Rick Holaway
To Everything There Is A Season--A Time To Live And A Time To Die: A Case Study Of The History, Customs, Emerging Trends, And Market Responses In The Final Disposition Industry, John E. Crawford, Rick Holaway
Atlantic Marketing Journal
Marketing is largely about the satisfaction of enduring human needs. That is, marketers strive to provide goods and services that people need to help to them meet the demands of life and achieve goals that they wish to achieve. In addition, marketers promote products to help preserve life and enhance the enjoyment of life. Marketers are also involved with what must be done when a life ends. This case explores the history of final disposition practices in the United States and emerging trends in the final disposition industry. The two most common final disposition methods, burial and cremation, are discussed …
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford
Atlantic Marketing Journal
Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …
Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford
Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford
Atlantic Marketing Journal
Consumers have more choices for TV programming and how that content is acquired than at any other time in the history of television. Through an action referred to as cord-cutting, many consumers are choosing to drop their cable or satellite programming providers in favor of lower-priced and more consumer-friendly programming providers such as Netflix, Hulu, and others. Consumer choices are being driven by many factors, including economics, lifestyle, technological developments, and social trends. This case discusses the cord-cutting trend and how it is impacting consumer choices and the business of providing television content to consumers. The case can be used …
Teaching Dynamic Competition In Marketing, Shelby D. Hunt, Sreedhar Madhavaram
Teaching Dynamic Competition In Marketing, Shelby D. Hunt, Sreedhar Madhavaram
Atlantic Marketing Journal
No abstract provided.
Engaging Students Through A Virtual Live Case, John M. Zych
Engaging Students Through A Virtual Live Case, John M. Zych
Atlantic Marketing Journal
Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …
Exploring The Strategic Use Of Platform-Based Planning, Ellen Thomas
Exploring The Strategic Use Of Platform-Based Planning, Ellen Thomas
Atlantic Marketing Journal
Platform planning is a strategy that can be effectively used to manage today’s rapidly changing environment. It is the process by which core elements are identified and used as a foundation for future growth. Although platform planning is most often associated with product design, its value is now being acknowledged along other dimensions of marketing strategy such as brands, target markets, geographical markets, and business processes. This paper summarizes literature introducing different dimensions of marketing strategy that platform planning can be applied to. Next it introduces findings from engineering literature regarding the benefits and risks associated with this type of …