Business Commons^™

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

Sponsored Messages In Facebook And Twitter News Feeds: An Examination Of Prevalence, Brands, And Products, Cynthia B. Hanson

Atlantic Marketing Journal

This paper compares the prevalence and nature of sponsored messages on Facebook and Twitter. Results of a content analysis of 180 sponsored messages from 65 screenshots provided by undergraduate student subjects showed significant differences in the product categories advertised on each platform, with sponsored messages for apparel and entertainment more prevalent on Facebook and financial products and services more prevalent on Twitter. The majority of the sponsoring advertisers on both platforms were from companies established after the year 2000; only seven percent were leading US advertisers; and only three advertisers—Amazon, Microsoft, and Toyota—appeared in both samples.

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude …

International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones

Atlantic Marketing Journal

This paper explores the history, legality and ethical perspectives of the International Olympic Committee Rule #40 that was put into effect starting with the 2016 Olympic Games. Rule 40 was established to protect official Olympic sponsors from marketing campaign dilution and ambush marketing attempts from non-official brand sponsors. It was designed to prevent over-commercialization of the Olympic brand and to protect official Olympic sponsors’ substantial investment for exclusive marketing rights during the Games. It also however effectively prevents athletes from recognizing their own individual company sponsors and goes so far as to limit an athlete’s apparel during the Games, their …

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Journal

This study re-examines students’ attitudes and preferences to the four primary textbook types (hardback, paperback, loose leaf, and E-book). One hundred eighty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Unlike the 2014 study, where students overwhelming preferred paperback textbooks, even when this textbook is at a higher price than other alternatives, the 2018 study found that the textbook choice depended on if an access code to publisher’s online course materials was required. When access codes were required, students preferred paperback textbooks, followed closely by E-books. When no access …

Destructive Selling: An Empirical View From The Perspective Of University Level Business Students, Dennis Bristow, Rajesh Gulati, David Titus, Garth Harris, Zhan Wang

Atlantic Marketing Journal

Preliminary evidence indicates that salespeople working in a variety of industries hold the perception that destructive selling (defined as the intentional use of unethical tactics including lying, misrepresenting product/service performance, misleading the client, spreading rumors about the competition, etc. by professional salespeople) does occur in the professional selling discipline. A rich history of related research provides further evidence that university students exhibit negative perceptions and attitudes towards professional selling. In the work reported in this manuscript, the authors employed the survey research method to empirically study the perceptions held by university level pre-business and business students regarding the presence of …

On The Yellow Brick Road, A Path To Enterprise Architecture Maturity, Avsharn Bachoo

The African Journal of Information Systems

This study concentrated on the relationship between the Enterprise Architecture (EA) maturity of an organization and the business value associated with it in the South African financial services environment. It was developed within the critical realism philosophy, which states that mechanisms generate events by accentuating the underlying EA mechanisms that lead to business value, as well as provide insights into the opportunities and challenges organizations experienced as they progressed to higher levels of maturity. Constructed using the resource-based view of the firm as the underlying theoretical framework, this research examined EA as an intangible resource and maturity as a source …

Investigating Usage Of Social Media Platforms In South Africa, Adheesh Budree, Kaja Fietkiewicz, Elmar Lins

The African Journal of Information Systems

This study investigated the differences in usage of different social media platforms within the South African context, broken down by user characteristics, specifically gender and age, in addition to investigating the correlation between usage of differing social media platforms. This was carried out to determine which social media needs do the different population groups aim to fulfill when using different social media platforms. Based on the results, the study confirmed the existence of preferences between types of social media platforms and groups of social media platforms in South Africa, based on frequency of use by age group and gender. Social …

The Influence Of Socioeconomic Factors To The Use Of Mobile Phones In The Agricultural Sector Of Tanzania, Edison Wazoel Lubua Dr, Michael E. Kyobe Prof.

The African Journal of Information Systems

This study determined the influence of socioeconomic factors to the adoption of mobile phones in the farming community of Tanzania. Currently, a series of well-established models (such as the TAM, UTAUT and the Social Capital Model) provide inadequate consideration toward socioeconomic factors, by ignoring them, or putting them under the same cluster, regardless of their differences in impacting the technology use. Methodologically, a survey strategy was adopted, with a sample of 116 respondents. The study involved farmers along the Pangani River Basin, found in Kilimanjaro and Tanga Regions of Tanzania. Data was analyzed using advanced quantitative methods such as the …

Mobile Technology Usage For Street Traders’ Market Search In Dodoma—Urban Tanzania: An Exploratory Study, Joel Rumanyika, Matti Tedre, Apiola Mikko, Nasibu Rajabu Mramba

The African Journal of Information Systems

Increased access to mobile technologies has significantly contributed to almost all types of work, including informal work. Mobile phones are one such technology that has been exponentially adopted and used by street traders. However, there is limited information about how street traders use mobile phones to search for new markets. This study investigated street traders’ mobile usage for new market search in Dodoma, Tanzania. Qualitative data were collected using in-depth interviews with 29 street traders, followed by a focus group discussion with eight street traders. Thematic analysis was used to analyze the data. The results show that using mobile phones …

Watch Me Give: Narcissism As A Moderator To Donating To A Nonprofit, Austin Prewett, Charles Elliott, Paul A. Story

The Kennesaw Journal of Undergraduate Research

With increased online connectivity in the current generation, more non-for-profit organizations are focusing their efforts on producing online marketing appeals. It has, therefore, become necessary to identify the effect some appeals have on different people. The present study seeks to determine whether an organization offering increased recognition will result in a greater willingness to give by people with narcissistic personalities. Additionally, it will determine if “willingness” to give or “amount” given are different between genders or employment status, as prior research suggests. Results indicated that whether the organization offered increased recognition or not, narcissism did not affect willingness to give …

A Naturalistic Methodology For Assessing Susceptibility To Social Engineering Through Phishing, Paula Musuva, Christopher Chepken, Katherine Getao

The African Journal of Information Systems

Phishing continues to be a prevalent social engineering attack. Attacks are relatively easy to setup and can target many people at low cost. This study presents a naturalistic field experiment that can be staged by organisations to determine their exposure. This exercise provides results with high ecological validity and can give organisations the information they need to craft countermeasures to social engineering risks. The study was conducted at a university campus in Kenya where 241 valid system users, also known as “insiders,” are targeted in a staged phishing experiment. The results show that 31.12% of the insiders are susceptible to …

Modeling Green Ebusiness Adoption Among Small And Medium Tourism Enterprises In Tanzania, Juma James Masele

The African Journal of Information Systems

This study was set to model Green eBusiness adoption among SMTEs in Tanzania, right from sourcing, operations, and to end-of-life-management. The study employed the use of Structural Equation Modeling (SEM) to analyze quantitative data collected from 240 respondents selected from 80 SMTEs in Dar es Salaam, Kilimanjaro, Arusha, and Zanzibar, who were in operations for at least three years. Although there were twelve hypotheses formulated, only seven hypotheses (with constructs Self-Efficacy, Effort Expectancy, Facilitating Conditions, Coercive Pressures, Intention to Use both to commitment and to Green eBusiness, and Commitment towards Green eBusiness adoption) were revealed significant. Others (with constructs Performance …

The Role Of Institutional Pressures In The Adoption Of E-Procurement In Public Institutions In Developing Countries: The Case Of Lesotho, Salah Kabanda, Nteboheleng Pitso, Meke Kapepo

The African Journal of Information Systems

Benefits of E-Procurement are now well documented as experienced by both public and private organizations. Yet, in developing countries, and more so in Africa, few organizations have reported benefits of E-Procurement. Whilst institutional pressures are instrumental in shaping organization’s actions and outcomes with regard to technology adoption, few studies have examined their role in E-Procurement adoption in African public sector organizations. This study situated in Lesotho, seeks to examine the rational for E-procurement adoption in the public sector and identifies institutional pressures that affect successful adoption. Following an interpritivist approach, this study identifies (1) perceived benefits of efficiency and transparency …

Adoption Of Cloud Computing By Firms In Kenya: The Role Of Institutional Pressures, John Otieno Oredo, James Njihia, Xn Iraki

The African Journal of Information Systems

While there is substantial literature on the adoption of IT innovations based on utility computing, there is a dearth of studies on cloud computing adoption by business organizations. Given that cloud computing adoption has been steadily increasing in Kenya, this study aim to investigate the determinants of cloud computing adoption from an institutional perspective. The relationship between institutional pressures and cloud computing adoption was evaluated and tested using structural equation modelling (PLS SEM). A firm level cross sectional survey was conducted on a sample of 93 firms in the financial, manufacturing, and ICT sectors. The results indicate that coercive and …

Development Of Research Administration And Management System For Higher Education Institutions In Developing Countries: Case Study Of Durban University Of Technology, Misheck Nyirenda, Oludayo Olufolorunsho Olugbara, Sibusiso Moyo

The African Journal of Information Systems

Research information management has become an essential activity for higher education institutions (HEIs) worldwide as a mechanism to aggregate, curate, utilize and improve the transparency of information about research. It has led to the evolution of proprietary software systems for administering and managing research information in HEIs. However, the literature reveals that most proprietary software systems are usually inflexible, costly to maintain and do not adequately satisfy the dynamic requirements of HEIs in developing countries. Consequently, the demand for current information systems is to incorporate a high degree of formalism into software development processes to produce correct, flexible, usable and …

From The Editors, Michael E. Whitman, Herbert J. Mattord, Carole L. Hollingsworth

Journal of Cybersecurity Education, Research and Practice

No abstract provided.

Adopting The Cybersecurity Curriculum Guidelines To Develop A Secondary And Primary Academic Discipline In Cybersecurity Postsecondary Education, Wasim A. Alhamdani

Journal of Cybersecurity Education, Research and Practice

A suggested curriculum for secondary and primarily academic discipline in Cybersecurity Postsecondary Education is presented. This curriculum is developed based on the Association for Computing Machinery guidelines and the National Centers of Academic Excellence Cyber Operations program.

Next Generation Of Evidence Collecting: The Need For Digital Forensics In Criminal Justice Education, Scott H. Belshaw

Journal of Cybersecurity Education, Research and Practice

Digital forensics poses significant challenges to law enforcement as the information found in a computer system is often present at most crime scenes in the form of computer data and cell phones. Digital evidence contained on common devices, such as cell phones and laptops, includes information that can be pertinent to the investigation of crimes. Law enforcement is increasingly identifying the need to be able to process their evidence internally warranting the exploration of the need for digital forensics training as part of a broader study of criminal justice for future law enforcement practitioners. This paper uses telephone surveys of …

Cybersecurity Education: The Need For A Top-Driven, Multidisciplinary, School-Wide Approach, Lucy Tsado

Journal of Cybersecurity Education, Research and Practice

The human resource skills gap in cybersecurity has created an opportunity for educational institutions interested in cybersecurity education. The current number of schools designated by the Department of Homeland Security (DHS) and National Security Agency (NSA) as Centers of Academic Excellence (CAE) to train cybersecurity experts are not sufficient to meet the shortfall in the industry. The DHS has clearly mapped out knowledge areas for cybersecurity education for both technical and non-technical disciplines; it is therefore possible for institutions not yet designated CAEs to generate cybersecurity experts, with the long-term goal of attaining the CAE designation. The purpose of this …

Car Hacking: Accessing And Exploiting The Can Bus Protocol, Bryson R. Payne

Journal of Cybersecurity Education, Research and Practice

With the rapid adoption of internet-connected and driver-assist technologies, and the spread of semi-autonomous to self-driving cars on roads worldwide, cybersecurity for smart cars is a timely concern and one worth exploring both in the classroom and in the real world. Highly publicized hacks against production cars, and a relatively small number of crashes involving autonomous vehicles, have brought the issue of securing smart cars to the forefront as a matter of public and individual safety, and the cybersecurity of these “data centers on wheels” is of greater concern than ever.

However, up to this point there has been a …

A Design Case: Assessing The Functional Needs For A Multi-Faceted Cybersecurity Learning Space, Charles J. Lesko Jr.

Journal of Cybersecurity Education, Research and Practice

Following a multi-year effort that developed not only a detailed list of functional requirements but also the preliminary physical and logical design layouts, the concept for a multi-faceted cybersecurity center was approved and the physical, as well as, additional infrastructure space was subsequently allocated. This effort briefly describes the structure and scope of the current cybersecurity program being supported and then draws out the functional requirements that were identified for the center based on the needs of the institution’s cybersecurity program. It also highlights the physical and logical design specifications of the center, as well as, the many external program …

Information Searching And Satisficing Process For It Decision Making Process Of Smes, Mohammed A. Enagi, Jean-Paul Van Belle

The African Journal of Information Systems

Information Technology (IT) can provide Small and Medium Enterprises (SMEs) with competitive advantage, effective management, and improved business performance. Decision making is an integral process of achieving a successful IT investment. SME owner-managers are usually the key IT decision makers despite the fact that they often do not possess sufficient IT skills. This study examines how SME managers search and prioritise information that guides their IT decisions. This study adopted a qualitative research method and conducted interviews with eleven SME owner-managers in Nigeria and South Africa to understand the process of IT investment based on the information available to the …

Understanding Sub-Saharan African Learners Informal Learning Using Mobile Devices: A Case Of Tanzania, Laban Bagui, Samwel Dick Mwapwele

The African Journal of Information Systems

In this era of pervasive computing and the Internet, learners everywhere connect and reconnect to knowledge away from classrooms, via mobile devices and their Mobile Instant Messaging platforms (MIMs). Still, many sub-Saharan African educators continue to confine these platforms to recreational activities. There is lack therefore of knowledge about how learners from sub-Saharan Africa perform such informal and experiential learning. This paper presents a case study of Tanzanian learners learning in informal settings using their mobile devices and MIMs. It deploys the rhizomatic learning theory with the aim of understanding how such learning occurs. Findings suggest that learners use mobile …

Performance Analysis Of Debit Card Services On Deposit-Taking Saccos’ Financial Performance: A Case Of Kenya, David Muchangi Mugo Dr, Stephen Muathe Dr, Stephen Titus Waithaka Dr

The African Journal of Information Systems

The Co-operative Bank of Kenya has partnered with Deposit-Taking Savings and Credit Cooperative Societies (SACCOs) in Kenya to allow their members access to Co-operative Bank automated teller machines (ATMs) via Saccolink debit cards. However, the adoption and utilization of debit cards has opened financial institutions to fraud associated with the use of debit cards for transactions on automated teller machines and point-of-sale terminals. Given this limitation, this study sought to investigate the effect of Saccolink debit card services on the financial performance of Deposit-Taking SACCOs in Kenya. Through a combination of agency, information systems success models, and task-technology fit theories …

The Need For Green Companies In Nigeria: A Study Of Electronic Invoicing, Sunday Adewale Olaleye, Ismaila Temitayo Sanusi

The African Journal of Information Systems

Manual invoicing is a major business document that the supplier uses to request payments from a purchaser for services rendered. It contains the contact information of the seller, the list of goods or the services provided and the payment instructions. Attention is being shifted from manual invoicing these days because of some factors like increased man-hours, risks of human error and risks of high carbon footprint. The study applied Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the need for green Companies in Nigeria. Empirical data were collected from Nigerian companies to measure intention-behavior for electronic invoicing …

E-Governance As An Alternative Antecedent To A Lean Public Sector : Theory And Evidence, Kennedy Okong'o, Michael Kyobe

The African Journal of Information Systems

The ever growing size of the public sector has been a contention in theory and practice. In parallel, the public sector use of Information Communication Technologies (ICTs), otherwise known as Electronic Government has had a transformative potential. Inspired by these competing interests, this paper set out to study the relationship between investments in e-Government and the size of public sector. Informed by Banks-Weingast model of bureaucratic discretion drawn upon political science, the research estimated the linkage. Using a balanced panel data of Kenya’s key ministries for a 10 year period (2004-2014), e-Government expenditure, consumer price indices (CPI) and gross domestic …