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Eco-Friendly Or Eco-Frenzy? A Cost-Benefit Analysis Of Companies’ Environmental Decisions, Sandria S. Stephenson, Natalie Rodriquez
Eco-Friendly Or Eco-Frenzy? A Cost-Benefit Analysis Of Companies’ Environmental Decisions, Sandria S. Stephenson, Natalie Rodriquez
Faculty and Research Publications
The purpose of this paper is to evaluate and analyze the incremental costs of businesses becoming “green.” It answers the overarching question: are businesses becoming eco-friendly or eco-frenzy? For the purposes of this paper, eco-friendly is defined as companies that strive to be environmentally conscious. Conversely, companies that are eco-frenzy become environmentally conscious for the wrong reasons, such as gaining an environmental reputation. With the increase in popularity of corporate social responsibility (CSR) and the legal requirements related to environmental laws, more businesses have been incorporating the ideas of sustainability into their strategic positioning. At the start of the 21st …