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Full-Text Articles in Business
Analysis Of The Factors That Influence Online Purchasing, Donald Amoroso, D. Scott Hunsinger
Analysis Of The Factors That Influence Online Purchasing, Donald Amoroso, D. Scott Hunsinger
Faculty and Research Publications
This paper reviews recent studies related to the Technology Acceptance Model (TAM) in order to derive an extended model that examines online purchasing by consumers. Our model expands the original TAM by including additional constructs including privacy, trust, perceived risk, e-satisfaction, and e-loyalty. We surveyed over 1,850 consumers in the United States and Australia using an instrument that yielded respectable reliability and validity. The findings suggest that our expanded model serves as a very good predictor of consumers' online purchasing behaviors. The linear regression model shows a substantial amount of variance explained for Behavioral Intention (R2 = .637). We also …
Understanding Consumers' Acceptance Of Online Purchasing, D. Amoroso, S. Hunsinger
Understanding Consumers' Acceptance Of Online Purchasing, D. Amoroso, S. Hunsinger
Faculty and Research Publications
This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide an expanded model that explains consumers’ acceptance of online purchasing. Our model provides extensions to the original TAM by including constructs such as social influence and voluntariness; it also examines the impact of external variables including trust, privacy, risk, and e-loyalty. We surveyed consumers in the United States and Australia. Our findings suggest that our expanded model serves as a very good predictor of consumers’ online purchasing behaviors. The linear regression model shows a respectable amount of variance for Behavioral Intention (R2 = .627). Suggestions are provided …