Business Commons^™

The Importance Of Integrated Goal Setting: The Application Of Cost-Of-Capital Concepts To Private Firms, A. Frank Adams Iii, George E. Manners Jr, Joseph H. Astrachan, Pietro Mazzola

Faculty and Research Publications

In this article, we examine financial return, answer the question of how one knows when the return is adequate, and explore the relationship of short- and long-term returns as they relate to business health.