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Full-Text Articles in Business
Supporting Mba Students In A Team-Based Experiential Learning Environment, Teresa Williams
Supporting Mba Students In A Team-Based Experiential Learning Environment, Teresa Williams
Transforming Libraries for Graduate Students
The Lacy School of Business at Butler University (Indianapolis) has embraced an experiential approach for the school’s Master of Business Administration (MBA) degree program by combining traditional classroom instruction with opportunities for students to learn through partnerships with local businesses. Beginning with the MBA Gateway Experience course, graduate students are tasked with conducting team research to present informed recommendations to business owners and community leaders. The related support provided by the Butler Business Librarian for MBA students complements the experiential nature of the program by engaging students with the real-world challenges of collecting and evaluating business information for applied problem-solving. …
Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari
Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari
Atlantic Marketing Association Proceedings
No abstract provided.
Using Incentive To Motivate Students During A Professional Selling Class Project, Ramon A. Avila, Scott. A. Inks
Using Incentive To Motivate Students During A Professional Selling Class Project, Ramon A. Avila, Scott. A. Inks
Atlantic Marketing Association Proceedings
Experiential learning methods are an important part of a robust sales curriculum. Sales call role-play, an experiential learning tool, is common in introductory and advanced sales call courses. While role-plays have several advantages, they are by definition, not “real-world.” Addressing this issue, some sales courses include sales projects/exercises in which students sell real products to real customers. This paper discusses how sales incentives were incorporated into a real-world sales exercise and the impact of those incentives on sales volume.