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Full-Text Articles in Business
Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts
Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts
Atlantic Marketing Association Proceedings
No abstract provided.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd
Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang
The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang
Atlantic Marketing Association Proceedings
Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumer-brand continuum, customers evaluate brand trustworthiness by two scopes: (1) the product or service the firm offers (i.e., product brand) that is usually associated with COP (Rust, Moorman, & Dickson 2002); and (2) the firm which provides the products and services (i.e., corporate brand) that is connected with CSP (Korschun, Bhattacharya, & Swain 2014). In addition, …