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Kennesaw State University

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2020

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Full-Text Articles in Business

Contingency Planning Amidst A Pandemic, Natalie C. Belford Oct 2020

Contingency Planning Amidst A Pandemic, Natalie C. Belford

KSU Proceedings on Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.


Developing An Ai-Powered Chatbot To Support The Administration Of Middle And High School Cybersecurity Camps, Jonathan He, Chunsheng Xin Oct 2020

Developing An Ai-Powered Chatbot To Support The Administration Of Middle And High School Cybersecurity Camps, Jonathan He, Chunsheng Xin

KSU Proceedings on Cybersecurity Education, Research and Practice

Throughout the Internet, many chatbots have been deployed by various organizations to answer questions asked by customers. In recent years, we have been running cybersecurity summer camps for youth. Due to COVID-19, our in-person camp has been changed to virtual camps. As a result, we decided to develop a chatbot to reduce the number of emails, phone calls, as well as the human burden for answering the same or similar questions again and again based on questions we received from previous camps. This paper introduces our practical experience to implement an AI-powered chatbot for middle and high school cybersecurity camps …


A Survey Of Serious Games For Cybersecurity Education And Training, Winston Anthony Hill Jr., Mesafint Fanuel, Xiaohong Yuan, Jinghua Zhang, Sajad Sajad Oct 2020

A Survey Of Serious Games For Cybersecurity Education And Training, Winston Anthony Hill Jr., Mesafint Fanuel, Xiaohong Yuan, Jinghua Zhang, Sajad Sajad

KSU Proceedings on Cybersecurity Education, Research and Practice

Serious games can challenge users in competitive and entertaining ways. Educators have used serious games to increase student engagement in cybersecurity education. Serious games have been developed to teach students various cybersecurity topics such as safe online behavior, threats and attacks, malware, and more. They have been used in cybersecurity training and education at different levels. Serious games have targeted different audiences such as K-12 students, undergraduate and graduate students in academic institutions, and professionals in the cybersecurity workforce. In this paper, we provide a survey of serious games used in cybersecurity education and training. We categorize these games into …


Factors That Influence Hipaa Secure Compliance In Small And Medium-Size Health Care Facilities, Wlad Pierre-Francois, Indira Guzman Oct 2020

Factors That Influence Hipaa Secure Compliance In Small And Medium-Size Health Care Facilities, Wlad Pierre-Francois, Indira Guzman

KSU Proceedings on Cybersecurity Education, Research and Practice

This study extends the body of literature concerning security compliance by investigating the antecedents of HIPPA security compliance. A conceptual model, specifying a set of hypothesized relationships between management support, security awareness, security culture; security behavior, and risk of sanctions to address their effect on HIPAA security compliance is presented. This model was developed based on the review of the literature, Protection Motivation Theory, and General Deterrence Theory. Specifically, the aim of the study is to examine the mediating role of risk of sanctions on HIPAA security compliance.


Towards An Assessment Of Pause Periods On User Habituation In Mitigation Of Phishing Attacks, Amy Antonucci, Yair Levy, Martha Snyder, Laurie Dringus Oct 2020

Towards An Assessment Of Pause Periods On User Habituation In Mitigation Of Phishing Attacks, Amy Antonucci, Yair Levy, Martha Snyder, Laurie Dringus

KSU Proceedings on Cybersecurity Education, Research and Practice

Social engineering is the technique in which the attacker sends messages to build a relationship with the victim and convinces the victim to take some actions that lead to significant damages and losses. Industry and law enforcement reports indicate that social engineering incidents costs organizations billions of dollars. Phishing is the most pervasive social engineering attack. While email filtering and warning messages have been implemented for over three decades, organizations are constantly falling for phishing attacks. Prior research indicated that attackers use phishing emails to create an urgency and fear response in their victims causing them to use quick heuristics, …


Predicting Factors Contributing To Road Traffic Accident And Implying Driver’S Driving Behavior In Addis Ababa City,, Shimelis Shiferaw Deneke Mr., Shimelis Shiferaw Deneke Mr, Abdurahman Ali Endalkachew Mr, Shimelis Shiferaw Deneke, Abdurehman Ali Jul 2020

Predicting Factors Contributing To Road Traffic Accident And Implying Driver’S Driving Behavior In Addis Ababa City,, Shimelis Shiferaw Deneke Mr., Shimelis Shiferaw Deneke Mr, Abdurahman Ali Endalkachew Mr, Shimelis Shiferaw Deneke, Abdurehman Ali

African Conference on Information Systems and Technology

This study tries to uncover which factor could be associated with Addis Ababa City rode traffic accident and implicate drivers driving behaviors based on the data collected from post-accident. Which is the capital city of Ethiopia. The main objective of this research is Appling data mining technique to explore on factors that could associated with drivers related factors with road traffic accident to provide an insight way to reduce road traffic accident. The data was collected from road traffic accident from the real-world data collected at accident time in Addis Ababa City/Ethiopia. Totally 4285 datasets with 20 attributes were used. …


Business - It Strategic Alignment Improvement Framework: A Case Study On An Ethiopian Bank, Menelik Belete, Yonas Hagos Jul 2020

Business - It Strategic Alignment Improvement Framework: A Case Study On An Ethiopian Bank, Menelik Belete, Yonas Hagos

African Conference on Information Systems and Technology

In recent years, the bank sector is heavily relies on IT and has been investing a lot to easily reach their customer and gain the competitive advantages. Unfortunately, due to alignment gap between the business and IT strategy, they were not able to maximize their IT return value. The purpose of this study is finding internal and external challenges that hinders business and IT strategy alignment in the context of an Ethiopian Bank, A. The study conducted as a qualitative case study. The main finding shows that vendor dependency, lack of proper system evaluation, lack of clear national regulation, external …


Adoption And Challenges Of Mobile Banking Systems In Ethiopia: The Case Of Cooperative Bank Of Oromiya, Ebisa Beyene Jul 2020

Adoption And Challenges Of Mobile Banking Systems In Ethiopia: The Case Of Cooperative Bank Of Oromiya, Ebisa Beyene

African Conference on Information Systems and Technology

The incorporation of information system into organizations for the purpose of getting competitive advantage, easing workload, providing intangible (soft) work place and coping up with technological advancement has become an indispensable for organizations. Due to these many companies (like banks) are getting advantages of information communication technology implementation like Mobile Banking (M-banking), Internet banking, Automatic Teller Machine, etc. Accordingly Ethiopian commercial banks have implemented Mbanking system into their service system. This research examine adoption of M-banking system in Ethiopia focusing on Cooperative bank of Oromiya with respect to the challenges which can influence the bank from taking advantage and expected …


Learnings From A Cloud Migration Project At A South African Retailer, Nonqaba Jaka, Carolien Van Den Berg Dr. Jul 2020

Learnings From A Cloud Migration Project At A South African Retailer, Nonqaba Jaka, Carolien Van Den Berg Dr.

African Conference on Information Systems and Technology

All industries are aware of the potential benefits of cloud computing, however, the migration to cloud has not been widely adopted by South African retailers. The purpose of this paper is to explore the motivations behind organisations deciding to migrate to cloud and the factors that may impact a successful cloud migration project. The paper discusses a case study that analysed the key drivers and the impact of cloud migration within a retail environment. The empirical findings suggest that skills and competencies largely impact every aspect of cloud migration, from decision making to execution and support. Furthermore, that migrating to …


Information Technology Disaster Recovery Plan (Itdrp) Framework For Banks In Ethiopia, Nigussie Tariku, Lemma Lessa Jul 2020

Information Technology Disaster Recovery Plan (Itdrp) Framework For Banks In Ethiopia, Nigussie Tariku, Lemma Lessa

African Conference on Information Systems and Technology

IT services and solutions in the banking sector should be protected to keep the business continuity in a disastrous scenario. This study aims to develop an Information Technology Disaster Recovery Plan (IT DRP) framework in the case of Ethiopian Banks. Qualitative case study method is employed to investigate current best practices and challenges in Ethiopian banks. The findings indicated that Banks do not have IT DRP in place. Lack of framework, lack of focused group, lack of experiences, and lack of standardization are some of the challenges identified. Accordingly, the IT DRP framework is proposed for Banks of Ethiopia. The …


Factors Affecting Mobile Payment Adoption By Merchants In Ethiopia, Firehiwot Abebe, Lemma Lessa Jul 2020

Factors Affecting Mobile Payment Adoption By Merchants In Ethiopia, Firehiwot Abebe, Lemma Lessa

African Conference on Information Systems and Technology

Nowadays the world witnessed a rapid growth in mobile commerce and widespread use of mobile devices. The growth of mobile commerce depends on widely accepted mobile payment systems. However, this trend is not well experienced in developing countries like Ethiopia. Even though merchants somehow benefited from the rapid growth in electronics commerce and use of mobile devices in ecommerce, they still hesitate to effectively employ in their day to day transactions. Little research has been conducted to examine and explain the merchants' views on the new payment technology. In this paper, we explore the factors that affect merchants’ adoption of …


Supporting Mba Students In A Team-Based Experiential Learning Environment, Teresa Williams Mar 2020

Supporting Mba Students In A Team-Based Experiential Learning Environment, Teresa Williams

Transforming Libraries for Graduate Students

The Lacy School of Business at Butler University (Indianapolis) has embraced an experiential approach for the school’s Master of Business Administration (MBA) degree program by combining traditional classroom instruction with opportunities for students to learn through partnerships with local businesses. Beginning with the MBA Gateway Experience course, graduate students are tasked with conducting team research to present informed recommendations to business owners and community leaders. The related support provided by the Butler Business Librarian for MBA students complements the experiential nature of the program by engaging students with the real-world challenges of collecting and evaluating business information for applied problem-solving. …


The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones Feb 2020

The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.


An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo Feb 2020

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan Feb 2020

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.


The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed Feb 2020

The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed

Atlantic Marketing Association Proceedings

No abstract provided.


Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall Feb 2020

Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall

Atlantic Marketing Association Proceedings

No abstract provided.


Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner Feb 2020

Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner

Atlantic Marketing Association Proceedings

No abstract provided.


Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson Feb 2020

Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.


Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford Feb 2020

Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford

Atlantic Marketing Association Proceedings

No abstract provided.


A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia Feb 2020

A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts Feb 2020

Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts

Atlantic Marketing Association Proceedings

No abstract provided.


How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr Feb 2020

How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas Feb 2020

Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas

Atlantic Marketing Association Proceedings

No abstract provided.


Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson Feb 2020

Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn Feb 2020

The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook Feb 2020

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook

Atlantic Marketing Association Proceedings

No abstract provided.


Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick Feb 2020

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.


A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr. Feb 2020

A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti Feb 2020

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti

Atlantic Marketing Association Proceedings

No abstract provided.