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Using Multiple Data Sources For Customer Satisfaction Analyzing: A Sentimental Approach, Jhanvi Vyas

Master of Science in Information Technology Theses

The effectiveness of data and data providers in marketing has created a hype in the marketing world. Businesses often face a divided approach because of the increasing volume of data collected through a variety of data channels. This results in marketers often facing problems in acquiring precise market data for analysis. The correct techniques and knowledge required to integrate all the available sources for acquiring proper analytical results are yet to be specifically known. There is no universally accepted technological methodology when it comes to integrating data sources for market analysis, but there are a few business concepts that can …