Business Commons^™

Sports Information And Media, Chad Goebert

KSU Distinguished Course Repository

This class is designed to familiarize students with the field of sport information including mass communication, print media, broadcast media, sports news releases, interviewing, and public relations. Emphasis is placed upon the gathering, managing, and delivering information about sport organizations, teams, players, and coaches to the public.

Social Media Marketing, Tyra M. Burton

KSU Distinguished Course Repository

This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

Information Systems Management, Radwan Ali

KSU Distinguished Course Repository

IS 3100 illustrates how to effectively use, manage, and participate in the development of information technology applications that support common business processes. This course focuses on the interdependence among an organization’s management, business processes, and information systems and provides hands-on experience in developing a business information system.

Introduction To International Business, Rajaram Veliyath

KSU Distinguished Course Repository

An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape business activities across borders and their consequences.

Fin4260 Short-Term Financial Management, Yannick J. Roger Post

KSU Distinguished Course Repository

This short-term financial management course is an elective for upper level, undergraduate finance majors. It focuses on working capital and treasury management topics that are vital for anyone interested in a career in corporate finance.

Short-term financial management refers to the utilization of the firm’s current assets and liabilities in order to maximize shareholder wealth and reduce financial risk. This course begins by reviewing the time value of money concepts, and the basics of financial statement analysis. The focus then shifts to short-term operating assets and short-term operating liabilities, and a discussion of the cash conversion cycle and the importance …