Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Business
Recognizing And Exploiting New Opportunities In Times Of Chaos And Unintended Impacts, Ryan Matthews
Recognizing And Exploiting New Opportunities In Times Of Chaos And Unintended Impacts, Ryan Matthews
Doctor of Business Administration Dissertations
Select entrepreneurs are successful for a reason. They have been able to use their alertness and prior knowledge, among other skill sets, to identify and exploit new opportunities. However, when new opportunities are identified outside of their area of expertise, will they choose to pursue these opportunities, or stick to the behaviors that are most comfortable? While several studies have been conducted looking at the characteristics of the entrepreneur, or the experiences faced by the entrepreneur, there is a gap in the current literature when combining these two elements. The current literature lacks an understanding as to how the environment …
The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Atlantic Marketing Journal
Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.