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Full-Text Articles in Business
Ultraviolet Inkjet Ink: A Market And Audience Analysis For Kowa American, Haley Smith
Ultraviolet Inkjet Ink: A Market And Audience Analysis For Kowa American, Haley Smith
Senior Honors Projects
My report was commissioned to examine the market strategies and audience approaches implemented in the ultraviolet inkjet ink industry. My research juxtaposes the initiatives of leading ink investors with those of the monomer-producing corporation, Kowa American. My findings emphasize the discrepancies in competitive development between Kowa and similar globally innovative agencies. My research indicates that Kowa must capitalize on industry gaps, conduct environmental research, and minimize financial setbacks to obtain a competitive advantage in the current ink market. Further, Kowa must personalize customers’ buying experiences in order to expand its budding product lines and maximize profits.
Perceptions On The Advancement Of Women To Public Accounting Leadership Roles, Mylane Bella-Smuts
Perceptions On The Advancement Of Women To Public Accounting Leadership Roles, Mylane Bella-Smuts
Senior Honors Projects
For more than 21 years, women have joined the accounting profession in equal numbers to men, yet women represent just 19% of the U.S. public accounting partner population (Bennett, 2013). This research project looks at the current environment for women in leadership positions in public accounting firms by analyzing perceptions on the work environment for women, work-life balance, and implementation effectiveness of firm initiatives related to the advancement of women. Results from one-on-one interviews and surveys suggest that the perception of the work environment for women in the public accounting profession is positive, but women’s commitment to achieving partnership status …
Ethical Consumerism And The Target Segment For Fair Trade Coffee, Lauren Mangan
Ethical Consumerism And The Target Segment For Fair Trade Coffee, Lauren Mangan
Senior Honors Projects
The fair trade movement is a social entrepreneurship project that deals with a subsistence marketplace in order to improve the lives of suppliers in the ways of improved pay, increased opportunity fair treatment , positive environmental impact and more. Marketing is important in promoting and growing the fair trade movement and it is important to me to assist in this movement because I have become passionate about the rights of farmers after my immersion to Nicaragua. The first step in improving a marketing campaign is conducting market research. This research aims to answer the question: What is the target segment …
The Preventive Effects Of Whistleblowers On Fraud In Nonprofits, Elizabeth Evankovich
The Preventive Effects Of Whistleblowers On Fraud In Nonprofits, Elizabeth Evankovich
Senior Honors Projects
No abstract provided.