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Kerala’S International Tourism Demand: An Inquiry Into The Validity Of The Standard And Regular Determinants, Muhammed Salim Anappattath
Kerala’S International Tourism Demand: An Inquiry Into The Validity Of The Standard And Regular Determinants, Muhammed Salim Anappattath
CBER Conference
The present study aims to identify the role of standard factors and other regular potential determinants in influencing the tourist arrivals in Indian state of Kerala. We used month-wise data of the foreign tourist arrivals in Kerala from January 2002 to December 2019 and applied auto-regressive distributed lagged (ARDL) approach, with the seasonality-adjusted data, for the same.
Parallel Session: What Constitutes The Bottom Of Pyramid Market For Innovation?, Fasiha Subhan, Amira Khattak
Parallel Session: What Constitutes The Bottom Of Pyramid Market For Innovation?, Fasiha Subhan, Amira Khattak
International Conference on Marketing
The BOP is a concept of dividing the world into an economic pyramid by keeping the privileged on the top and unprivileged poor at the bottom. Businesses need to adopt innovative ways of doing businesses in a market consisting of billions of underprivileged poor consumers. However, the main question is, does this huge segment have the capability of becoming profitable for companies? This research analyzes the viewpoints of various theorists and organizations about the agreed income level of a typical BOP and in doing so attempts to arrive at an ideal definition of the BOP market for businesses. Further, the …