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Full-Text Articles in Business

Tourism And Sustainability: Tourism, Economics And Policy, Eshal Arooj, Hijab Bano Apr 2021

Tourism And Sustainability: Tourism, Economics And Policy, Eshal Arooj, Hijab Bano

CBER Conference

The main purpose of this research was to examine the relationship between tourism and economic development in Pakistan. After using multiple secondary resources the conclusion to be drawn is that Tourism and Economic development are positively correlated meaning that if we work on our potential in tourism industry; Pakistan can witness huge change in its economic development and growth.


Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani May 2012

Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani

International Conference on Marketing

This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.