Business Commons^™

Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko

Peer Reviewed Articles

The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …

Using Technology To Monitor Honey Bee (Apis Mellifera) Winter Clusters: A Study In Comparative Advantages Of Thermal Imaging And Temperature/Humidity Sensing Technologies, Andrea Kress

Honors Projects

Introduction: Wintertime is difficult for many beekeepers, as honey bees must keep themselves warm and dry while surviving on food stores from previous seasons ^[4]. Honey bees are able to survive such cold temperatures by vibrating their bodies in a cluster, which moves throughout the hive, to keep themselves and the queen warm and dry ^[4]. Outside temperatures greatly influence the efficiency of the internal cluster of the hive ^[4]. Honey bee colonies have the most efficient (i.e. least amount of energy spent and least amount of food stores used) clusters when the outside temperature is between …

From Shelf To Screen: Marketing In The Digital Age, Anna Bouwkamp

Honors Projects

No abstract provided.

Economic Impact Analysis On Olympic Host-Cities, Michael P. Overmyer

Honors Projects

When a city decides to undertake an Olympic Games, they do so with the notion that hosting the Olympics will provide many direct financial benefits to the city in addition to countless other indirect benefits. Like many activities, the Summer-Olympic Games tend to be more popular when it is warm, and this paper will focus on only the previous five Summer Olympic Games. As host cities look to cash in on the Olympic Games popularity, the number of Olympic infrastructure projects has skyrocketed, leaving many cities with facilities that cost hundreds of millions of dollars to build and nothing to …

Tuition Toss Up: An Economic Analysis Of Public And Private University Tuition And Fees, Alex Nannetti

Honors Projects

In a society where post-secondary education is a near necessity, examining the true cost of university is an important factor to consider when determining the benefits of higher education. While the long run career benefits of a bachelor’s degree are undeniable, the exponential rise in university tuition is a concern for many. This paper examines public and private universities ranked in U.S. News and World Report’s Best Colleges Ranking: National Universities Ranking and analyzes their fiscal and academic differences. Using economic analysis, the following attempts to determine if public or private universities are a better overall investment when considering the …

Hierarchy In The Medical Field, Rachel M. Eaton

Honors Projects

Prior to volunteering in a southern United States hospital setting I had only my preconceptions of hierarchy in medicine, but this hospital had a different reality. At the hospital, I noticed a decreased sensitivity to the hierarchical structure of medical professionals in the hospital. I was able to learn that these professionals intermingled very well. As a volunteer on a floor, I could not even differentiate between the different professions, as they all wore similar uniforms and interacted with everyone on the floor. While participating in this volunteer program, I noticed how the health professionals at Arkansas Children’s Hospital used …

The Laker Dream: A Short Guide For Grand Valley Students, Lucas Escalada

Honors Projects

No abstract provided.

The Economic Impact Of The Huron River, Grand Valley State University, Paul Isely, Christian Glupker, Erik E. Nordman, Julie M. Cowie, Hailey Lamay

Other Faculty Publications

The Huron River and Huron River Water Trail are estimated to have the following economic impact on the five-county region in which they are located:

• $53.5M in annual economic output, which is the sum of $29.9M in direct spending and $23.6M in indirect and induced spending
• 641 local jobs added to the region
• $628M in added property value
• $150M in annual environmental value
• 2.6M visitor days

New Frontiers In Logistics Research: Theorizing At The Middle Range, Theodore P. Stank, Daniel Pellathy, Joonhwan In, Diane A. Mollenkopf, John E. Bell

Peer Reviewed Articles

Logistics has evolved from a description-based discipline to one based upon theoretical grounding from other business disciplines to define, explain and understand complex interrelationships, resulting in the identification of the discipline’s primary domain and major concepts – the “what’s” of logistics. General theories, however, lack the domain specificity critical to understanding the inner workings within key relationships – the how’s, why’s and when’s – that drive actual outcomes. Middle-range theorizing enables researchers to focus on these inner workings to develop a deeper understanding of the degree to, and conditions under which, logistics phenomena impact outcomes as well as the mechanisms …

The Economic Impact Of The Frederik Meijer Gardens And Sculpture Park, Grand Valley State University, Christian Glupker, Paul Isely

Other Faculty Publications

The Frederik Meijer Gardens and Sculpture Park supports or contributes: • 804 jobs in Kent County annually

• A $75.2 million economic output annually
• Visitors from outside the county who directly spend $19.6 million at businesses around Kent County annually.
• Construction that created 39 jobs during the last year.
• 86% of the visitor spending is the result spending by individuals that do not live in Kent County.
• Nonresidents spent an average $129 per group outside the venue during their visit to Meijer Gardens while in Kent County.