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Full-Text Articles in Business
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Peer Reviewed Articles
The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …
New Frontiers In Logistics Research: Theorizing At The Middle Range, Theodore P. Stank, Daniel Pellathy, Joonhwan In, Diane A. Mollenkopf, John E. Bell
New Frontiers In Logistics Research: Theorizing At The Middle Range, Theodore P. Stank, Daniel Pellathy, Joonhwan In, Diane A. Mollenkopf, John E. Bell
Peer Reviewed Articles
Logistics has evolved from a description-based discipline to one based upon theoretical grounding from other business disciplines to define, explain and understand complex interrelationships, resulting in the identification of the discipline’s primary domain and major concepts – the “what’s” of logistics. General theories, however, lack the domain specificity critical to understanding the inner workings within key relationships – the how’s, why’s and when’s – that drive actual outcomes. Middle-range theorizing enables researchers to focus on these inner workings to develop a deeper understanding of the degree to, and conditions under which, logistics phenomena impact outcomes as well as the mechanisms …