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Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin
Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin
Journal of Tourism Insights
The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study …