Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
U.S. Resort Spa Offerings: A State Of The Industry Report, Mary Wisnom
U.S. Resort Spa Offerings: A State Of The Industry Report, Mary Wisnom
Journal of Tourism Insights
The spa industry has achieved staggering growth over recent years. In 2015, there were 21,020 U.S. spa locations, most common being day spas followed by resort/hotel spas. In 2002, the first hard data on the number of U.S. resort/hotel spa facilities was revealed to the public. Since that time, the number of resort/hotel spa facilities has grown an additional 56%. Regardless of the staggering growth and size of the resort spa market, there are very few studies to help increase our understanding of this promising industry. As the industry expands and the spa-goer becomes savvier, it is important to know …
Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin
Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin
Journal of Tourism Insights
The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study …