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Full-Text Articles in Business
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Peer Reviewed Articles
The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …
Tuition Toss Up: An Economic Analysis Of Public And Private University Tuition And Fees, Alex Nannetti
Tuition Toss Up: An Economic Analysis Of Public And Private University Tuition And Fees, Alex Nannetti
Honors Projects
In a society where post-secondary education is a near necessity, examining the true cost of university is an important factor to consider when determining the benefits of higher education. While the long run career benefits of a bachelor’s degree are undeniable, the exponential rise in university tuition is a concern for many. This paper examines public and private universities ranked in U.S. News and World Report’s Best Colleges Ranking: National Universities Ranking and analyzes their fiscal and academic differences. Using economic analysis, the following attempts to determine if public or private universities are a better overall investment when considering the …