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Rv Association Members' Profile: A Demographic Segmentation And Lifestyle Exploration, Jill Fjelstul
Rv Association Members' Profile: A Demographic Segmentation And Lifestyle Exploration, Jill Fjelstul
Journal of Tourism Insights
The aim of this study was to profile members of a large RV association by market segmentation and lifestyle travel patterns. A cluster analysis identified two clustered segments utilizing demographic variables. Findings were further examined by travel patterns within each cluster. Destination RVers favored weekend travel and/or staying at a particular destination throughout their travel experience. Touring RVers, conversely, traveled from park to park with minimal stays at each park. A one-way ANOVA revealed significance between clusters with each travel pattern. Implications and strategies were outlined for the stakeholders and travelers of the RV industry.