Business Commons^™

Las Vegas Versus Macao As Diversified Travel Destinations, Carlos Siu Lam, John Crossley

Journal of Tourism Insights

Events and festivals can help attract people to a destination, and this study was to examine how events and festivals can build and diversify tourism. With their programs of pleasurable activities and entertainment, events and festivals have a historical trajectory of delivering development outcomes such as economic restructuring and tourism revenue generation. In addition, events and festivals can provide an opportunity for a leisure, social, or cultural experience that is outside the normal range of visitors’ choices. Furthermore, events and festivals can raise market awareness and boost the local economy.

Based on secondary data from books, research papers, and websites, …

Emerging Opportunities For Commercial Recreation, Joshua Carroll Ph.D.

Journal of Tourism Insights

The commercial recreation industry faces new opportunities due to the changing economic climate and its impact upon public recreation providers (Outdoor Industry Association, 2012). Those recreation opportunities historically offered by public entities are transforming and as a result recreationists are experiencing more park closures, limited hours of operation, a reduction in quality, and ultimately dissatisfaction (Crompton, 1999; Koeberer, 2011). There is a shift occurring and this opens up a wide market for new commercial recreation operators to fulfill this gap. For trail-based recreation this usually requires a sizable piece of land that often precludes most potential market interests. However, with …

Resorts, Resilience And Retention Ater The Bp Oil Spill Disaster Of 2010, Kate Price-Howard, Patrick J. Holladay

Journal of Tourism Insights

This study attempted to quantify intention to return to a vacation rental along the Florida/Alabama Gulf Coast. Compounding this was the 2010 Deepwater Horizon oil spill disaster. We examined the intention to return to a vacation rental (nontraditional whole-ownership condominium resorts), as well as investigated marketing/retention efforts following the oil spill disaster and data on tourists’ trends over the summers of 2010 – 2013 via bed tax data. Data on tourists' trends since the oil spill provided inference on the resilience of resort tourism in the area. Qualitative interviews with key informants of property management companies allowed analysis of customer …

Rv Association Members' Profile: A Demographic Segmentation And Lifestyle Exploration, Jill Fjelstul

Journal of Tourism Insights

The aim of this study was to profile members of a large RV association by market segmentation and lifestyle travel patterns. A cluster analysis identified two clustered segments utilizing demographic variables. Findings were further examined by travel patterns within each cluster. Destination RVers favored weekend travel and/or staying at a particular destination throughout their travel experience. Touring RVers, conversely, traveled from park to park with minimal stays at each park. A one-way ANOVA revealed significance between clusters with each travel pattern. Implications and strategies were outlined for the stakeholders and travelers of the RV industry.