Business Commons^™

Taking Flight – December 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Kim Hartsock
• Fall Commencement & Graduate Brunch
• Augusta Eagle Executive Exchange
• BIG Maker Day
• GEICO Associates, Macon Representing the Eagle Nation
• Get Social with the College of Business

Taking Flight – November 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Logistics Roundtable Recap
• Annual Fall Semester Eagle Expo Career Fair Held at the RAC
• Three Faculty/Staff to Retire in December
• Dean’s Advisory Board and Young Alumni Board Meet in Statesboro
• Alumni Spotlight – Phil Calandra
• Southern Management Association (SMA) Conference
• OneGeorgia Authority Announces $500,000 Grant for Business Incubation and Workforce Development
• Economics Textbook Author Visits the College of Business
• Raise the Woof!
• 1st Annual Eagle Executive Society Golf Outing
• Prebusiness Student Added to Doak Walker Award Candidates List
• Former Eagle Gets His First NFL Interception
• Luke Bryan Wins CMA Entertainer of the Year
• Correction to October …

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• New Training Site
• Train-the-Trainer
• Personnel Action Form Training
• Compliance Training Update
• Legal Affairs Boot Camp
• Management Training Series
• ADP Training
• ADP Spotlight
• Be Proactive in ACA Reporting
• Spring Student Employment Job Fair
• Policy Review
• PeopleAdmin Tips
• HR's New Employees
• Staff Council Newsletter
• University Wellness
• Eagle Perks

Taking Flight – October 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Welcome, BBA Students Lunch
• Appalachian State Tailgate and Game
• Homecoming 2014
• Eagle Executive Magazine Fall 2014
• MBAA Participates in Girls on the Run Shoe Drive & GreenFest 2014
• Alumni Spotlight
• Evisor Mentor Program
• College of Business Hosts Members of Ghana Parliament’s Finance Committee
• Retail Students Travel to Shop.org Summit in Seattle
• 19th Annual Executive-in-Residence Lecture
• TAG Savannah Speaker Series On Campus
• Georgia Southern City Campus Plans BIG Maker Day

A Linear Review Of The Great Recession's Impact On Tourism Behavior, H. Leslie Furr

Department of Management Faculty Publications

The Labor Department’s 2012 consumer spending report highlighted the format taken by recent recession during the alteration of conventional tourism consumer spending habits. Consumer expenditure data concerning the transformation of travelers’ dining choices during the recession also disclosed that these new dining preferences persisted for years into the recovery period. In fact, the recorded decrease in food expenditures, from December 2007 to June 2009, was the largest inflationadjusted amount ever recorded by the Bureau of Labor Statistics (BLS). The increase in unemployment to 9.3% in 2009, another recessionary change factor, reduced travel consumers’ spending levels for other travel attributes other …

Generalizability Revisited: Comparing Undergraduate Business Students To Credit Union Managers, Michael P. Mcdonald, Darrell Parker, John Leaptrott, Sara J. Grimes

Department of Management Faculty Publications

This paper looks at the use of college students in survey research. Specifically examined is the use of undergraduate business school students to generalize to adult populations of practicing managers. Some studies suggest that such generalizations are valid, while others argue that generalizations need to be undertaken with caution. The differences between particularistic research and universalistic research are discussed. The findings from a study of 69 undergraduate business majors and 67 practicing credit union managers are presented. In summary, the current study finds that the two groups are very different in terms of two well researched personality constructs: locus of …

Taking Flight – September 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Paint the Town Blue
• Alumni Spotlight – Franklin Dismuke
• College of Business Tailgates
• School of Accountancy Hosts 2014 Meet the Firms
• Georgia Southern University College of Business to Host Eagle Executive Exchange Events
• TAG – Town Hall Meeting in Savannah
• A Day for Southern: Another Record Breaking Year
• College of Business Among Newsweek 12 Top Business Schools 2014
• Get Social with the College of Business

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Annual Compliance Training
• Legal Affairs Boot Camp
• Workplace Safety Workshop
• Personnel Action Form Training
• ADP Training
• Eagle Experience
• Stress Management
• Benefits and Wellness Fair
• Open Enrollment Dates
• Important Notice
• Are We There Yet?
• Student Employment Job Fair Successful
• Student Employment Fashion Show
• Wellness
• Staff Council
• HR Directory

Taking Flight – August 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Lee Huggins
• A Day for Southern
• Eagle Executive Exchange Events
• Our House is Tobacco-Free

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Cutting Through the Red Tape Series
• Eagle Experience
• Personnel Action Form Training
• Legal Affairs Boot Camp
• Management Training Series
• ADP Training
• Stress Management
• Compensation & Classification
• PeopleAdmin 7: A New Frontier
• Fall Student Employment Job Fair
• Changes in the New PeopleAdmin
• PeopleAdmin FAQ's
• Choosing You Retirement Plan
• Records & Compliance Tips/ Pointers/ Reminders
• New Faculty Onboarding
• Case for Experiential Learning
• Recruiting Hard to Fill Positions
• Wellness
• Staff Council

Taking Flight – July 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• SBDC Helps Vidalia-Area Small Businesses Leverage Marketing Technology
• Alumni Spotlight: 1st Lieutenant Andrew Southerland
• Five Tips for Developing Effective Copy for Your Website
• College of Business SHRM Student Chapter Wins Award
• A Day for Southern
• Faculty/Staff News

Online Teaching And Learning Project Management, Manouchehr Tabatabaei

Department of Enterprise Systems and Analytics Faculty Publications

The number of project management courses in institutions of higher education is increasing to meet the high demand of effective project managers in organizations. Many institutions offer graduate degrees and certificates in project management. Therefore, more online courses in project management are offered in addition to the traditional mode of classroom setting. The purpose of this research is to present the challenges associated with teaching an online project management course, and discuss approaches to enhance learning. The need for a methodology is discussed and components of this methodology are identified for designing and delivering an effective online project management course. …

Taking Flight – June 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Stephen Bruce
• Business After Hours @ Georgia Southern University City Campus
• The City of Hinesville Partners with BBRED
• LaunchSAVANNAH Celebration
• Savannah Chamber Small Business Council SMART Luncheon
• Renew Merchandise, Georgia Southern University Partner to Create Cutting Edge Apparel From Recycled Bottles
• Georgia Southern University College of Business Hosted 21st Annual Golf Tournament
• Senior Accounting Student Earns Prestigious International Scholarship
• Continuing Education @ Georgia Southern

Smarter Teamwork: System For Management, Assessment, Research, Training, Education, And Remediation For Teamwork, Matthew W. Ohland, Richard A. Layton, Daniel Michael Ferguson, Misty L. Loughry, Hal R. Pomeranz

Department of Management Faculty Publications

The rapid adoption of Team-Maker and the Comprehensive Assessment of Team Member Effectiveness (CATME), tools for team formation and peer evaluation, make it possible to extend their success to have a significant impact on the development of team skills in higher education. The web-based systems are used by over 700 faculty at over 200 institutions internationally.

This paper and its accompanying poster will describe strategies for broadening the scope of those tools into a complete system for the management of teamwork in undergraduate education. The System for the Management, Assessment, Research, Training, Education, and Remediation of Teamwork (SMARTER Teamwork) has …

Taking Flight – May 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Melissa Woodard
• Georgia Southern University Spring 2014 Graduation Speakers
• Logistics Case Competition
• 24th Annual Accounting Day Celebrated
• MBA Marketing Class Visits Byrd Cookie Company
• Lee, Hill & Johnston Insurers Recognized by AutoOwners as 2nd Highest Producer in Georgia
• Senior Social – Eagle Executive Society
• College of Business Student Team Makes Pitch at TiE Atlanta’s University Business Plan Competition
• Georgia Southern University Co-Hosted Fraud & Forensic Accounting Education Conference
• About PKM
• The First 500 Alumni Network
• The First 500 Scholarship: The Road to $100,000

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Employee Engagement
• Personnel Action Form Training
• Management Training Series
• Eagle Experience
• Train-the-Trainer
• Classifying Compensation
• Cutting Through the Red Tape Series
• Tuition Assistance Program Deadlines
• Student Employment Week 2014
• Affordable Care Act
• Student Employee Of the Month
• EagleTemps
• Interviewing Mistakes to Avoid
• Workforce Planning
• Disney World
• MyHealth Coach
• Wellness

Taking Flight – April 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight: Travis and Sharon Hester
• Georgia Southern College of Business Hosted International Visitors during the Savannah Council on World Affairs
• Georgia Southern City Campus Hosted Entrepreneur Guest Speaker Hannah Davis of BANGS Shoes
• Logistics Roundtable
• College of Business Scholarship Awards Luncheon
• Georgia Southern Hosts Consul of Belgium During Economic Development Tour
• 8th Annual Georgia Southeastern Regional Community Bank Symposium hosted by the Center for Excellence in Financial Services
• College of Business Says Farewell to Retirees
• Business at the Ballpark: College of Business Baseball Game Day
• The Georgia Southern College of Business Advanced Sales Team Competes …

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Performance Evaluations
• Training Opportunities
• Class & Comp Updates
• Retirees Recognition Ceremony
• Personnel Action Form & PPGRA Training
• Summer Student Employment Job Fair
• Interviewing Student Employees
• Student Employment Week
• Elements of the Job Posting
• Who's Next In Line? Succession Planning
• Congratulations!
• Eagle Perks
• Staff Council Newsletter

Taking Flight – March 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• A Word from Dean Amason
• “Go Local,” the Team Chosen at the City Campus 3DS Event, Wins FastPitch Savannah
• Alumni Spotlight: Alan Kinney, Senior Vice President – Investments, Wells Fargo Advisors
• Forensic Accounting Program to Host 11th Annual Forensic Accounting Lecture Series
• From Sweet Tea to Green Tea – Alum Experiencing New Culture
• Senior Management Student, Jacoby Carpenter, Selected as 2014 SOAR Leader for 2nd Year in a Row
• College of Business Dean & Faculty Members Host Parliament Members from Ghana
• Eagle Executive Magazine

The Influence Of Descriptive Norms On Investment Risk, William J. Montford, Ronald E. Goldsmith

Association of Marketing Theory and Practice Proceedings 2014

This study examines the effect of descriptive norm messages (i.e., highlighting what others are doing) on intentions to increase investment risk. Evidence shows that alarming numbers of people nearing retirement insufficiently save for this next life stage. In addition, research finds that differences exist in investment risk tolerance between men and women, with many women investing too conservatively. This finding is of particular concern as women typically experience longer lifespans, thus relying on accumulated savings for longer periods of time. The present study extends work in financial marketing by examining the influences of social norms and peer influence, constructs shown …

How Does Sarah Mclachlan Make Me Donate To The Spca? Emotional Intelligence And Emotionally Laden Persuasive Appeals, Rose Opengart, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2014

In the last 50 years there has been a plethora of academic research around consumer behavior (Macinnis & Folkes, 2010). While there have been a variety of topics examined by researchers, many aspects of persuasion and its effects on consumers’ decisions are not fully understood. Given the prominence of advertising in the field of persuasion, it is not surprising that persuasion theories have received a great deal of attention in scholarly research (Shrum, Liu, Nespoli, & Lowrey, 2012). Marketing and persuasion research have examined the importance of reaching the emotions of customers. It is known that feelings-oriented factors influence consumer …

Communiversities: A Unique Outreach Opportunity For Business Schools, Renee Fontenot, Richard E. Mathisen

Association of Marketing Theory and Practice Proceedings 2014

Communiversities are a growing phenomenon in communities where public and private partnerships are formed to provide local economic growth and educational advancement. This research presents several case studies of communiversities in the United States and Canada. The individual communiversities are unique with respect to how they address the needs of local communities and the commitment of members of the partnership to serve the needs of the community. The term communiversity is derived from the partnership of educational institutions and local business and government entities to meet the unique needs of the city or area that they serve. The objective of …

Exploring Hotel Website Effectiveness By Hotel Class, Michael Musante

Association of Marketing Theory and Practice Proceedings 2014

The internet is an increasingly important communication and distribution channel for hotels. More than ever before consumers are making reservation decisions strictly on their experience with the hotel website. Given this, it is critical for hotels pay close attention to the effectiveness of their online presentation. This premise would seemingly hold true for lodging facilities at all price point levels. The purpose of the study was to examine website effectiveness for hotels of various class levels. In the study, hotels were segmented based on level of accommodation using the “Star Rating” system. Each hotel website was evaluated on a number …

Are We Really Going Green Part Three, Craig G. Harms

Association of Marketing Theory and Practice Proceedings 2014

This paper is a second follow-up to “Green, Part One” and “Green Part Two.” In Part One the topic of Interrupted Time Series (ITS) is used to develop a multiple regression model to predict the usage of electricity at the author’s home. In the second paper a multiple regression model is developed to predict water usage in the home. The third paper is a follow-up paper after some of the data in the second paper was found to be spurious. This third paper not only cleans up the bad data, but looks at the proper usage of ITS versus a …

Processing Popup Ads And Print Ads: A Comparative Study Between American, Brazilian, And Argentinean Consumers, Gary H. Kritz, Hector R. Lozada

Association of Marketing Theory and Practice Proceedings 2014

As more and more companies become global business entities, it will be important to find out how traditional consumer behavior processes and relationships work in different countries. A comparison of the processing of a traditional print ad and popup ad are compared within and between the United States, Brazil, and Argentina. Very little research exists regarding traditional consumer behavior and advertising model outcomes in Brazil and Argentina. Since these two Latin American countries have become large economic powers in the global economy, it is important to study how these countries’ consumers react to existing models of consumption and advertising. Could …

Taking Flight – February 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• A Word from Dean Amason
• Julian Deal Elected Georgia State Board of Accountancy Chairman
• 3 Day Startup
• Georgia Southern Day at the Capitol

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Legal Affairs Boot Camp
• Cutting Through the Red Tape Series
• Personnel Action Form Training
• Classifying Compensation
• Preventing Harassment
• Assertive Communication
• Managing Conflict
• Building a Confident Retirement
• "The Care of a System Upgrade"
• Open Enrollment
• Spring Student Employment Job Fair is a Success!
• Recruiting Staff Positions
• Lead by Example
• Jersey Mike's Coupon
• Wellness

An Exploratory Research On The Use Of Social Media, Raven Clark, Melek Meral Anitsal, Ismet Anitsal

Association of Marketing Theory and Practice Proceedings 2014

Peering years into the future may seem bit hubris, but in today’s uncertain society there seems to always be room for change. Ignoring short and long-term trends of social media could be damaging to a company whose main source of reaching their target market is through social media. Consumers are using social media as part of their daily routine, so why shouldn’t companies try and reach their customers through this platform? Can companies actually keep up with the changing trends demanded by the consumers? How do consumers feel about their social media being used as an advertising strategy for companies? …

Setting Cutoff Times For Picking Systems With Capacity Degradation, Kevin R. Gue

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

In the new landscape of e-commerce distribution, firms must offer increasingly aggressive delivery promises and then make good on them. These promises often take the form of a cutoff time, such that orders placed before the cutoff time receive premium service (next-day, same-day, etc.) and those placed afterward do not. Later cutoff times are stronger, of course, but the fulfillment system might not be able to process the order before the deadline. How late is too late? We develop a deterministic model to answer this and related questions when the order fulfillment system batches orders for efficient picking operations and …

Comparing Industry And Academic Perspectives On Cross-Docking Operations, Paul Buijs, Iris F.A. Vis

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

This paper performs a comparative analysis on the industry and academic perspectives on cross-docking operations. Detailed descriptions are provided for three typical cross-dock settings by means of case illustrations. The purpose of these descriptions is to inspire break-through innovations in future cross-docking research by identifying constraints, decision problems, and performance indicators that are thoroughly anchored in current practice.