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Articles 1 - 8 of 8
Full-Text Articles in Business
Predicting Thrill Seeking Behavior, Matthew I. Keane
Predicting Thrill Seeking Behavior, Matthew I. Keane
Honors College Theses
Extreme sports, sports characterized as involving speed, height and danger, have become an increasingly popular pastime around the world and have grown into a $250 billion industry. As a result of the inherent risks of taking part in these extreme sports, the most common participants are thrill seeking, risk taking, and often reckless. Known as the type-T personality type, these extreme sensation seeking individual’s constantly seek out new experiences that will stimulate their mind and frequently find their thrill by participating in extreme sports. The goal of this study is to determine various factors that will influence an individual’s thrill …
Cryptocurrency Fraud: A Look Into The Frontier Of Fraud, Stafford C. Baum
Cryptocurrency Fraud: A Look Into The Frontier Of Fraud, Stafford C. Baum
Honors College Theses
This research project was conducted to look into what sort of frauds can be committed to steal unsuspecting investors’ cryptocurrencies. The inspiration for this research came in the form of the fact that millions of dollars are lost to cryptocurrency fraud each day, and many of these frauds are successful due to the public’s naivete towards the dangers of investing in cryptocurrencies. After researching many different cryptocurrency fraud cases, the frauds could be categorized into four major categories. These categories include Ponzi schemes, fake initial coin offering schemes, pump and dump schemes as well as cryptocurrency theft.
Equifax: Anatomy Of A Security Breach, Ashton Glenn
Equifax: Anatomy Of A Security Breach, Ashton Glenn
Honors College Theses
The infamous 2017 Equifax breach not only compromised millions of citizens’ data, but the breach also left Equifax vulnerable to lawsuits that claim the company acted negligently. This thesis analyzes the events and facts behind the incident to determine the probable outcome of the main case against Equifax. A claim of a breach can come from either Equifax’s data protection or breach response. This thesis concludes the results of the case depends on the final court to determine if Equifax acted negligently with its data protection. If the case ends in the Eleventh District Court of Appeals, the court will …
An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones
An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones
Honors College Theses
Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …
Drone Implementation: Regulatory Barrier, Mitchell Mayes
Drone Implementation: Regulatory Barrier, Mitchell Mayes
Honors College Theses
This paper discusses the relationship of the regulatory barriers and the level of innovation with regards to drones in the logistics industry. This relationship is shown in a cohesive and understandable two-by-two matrix that combines both industry and academic articles using a context analysis. This entire matrix not only shows where we are currently with drone technology but also where we are headed within logistics. This matrix can also be used to show how industries can move from different portions of the industry to one that works better for the business model they are pursuing. Also, the matrix can help …
Beyond Higher Ed Marketing: Unsanctioned User Generated Content, Jordan Taylor Salvador
Beyond Higher Ed Marketing: Unsanctioned User Generated Content, Jordan Taylor Salvador
Honors College Theses
The impact of User Generated Content (UGC) on higher-education marketing is an entirely untouched area of marketing research, therefore the current study aims to better understand how widely disseminated this content is among students, how they perceive this content and its impact upon their university, as well as what kinds of students are drawn to participate in and consume this content. A sample of 187 university students at a large public institution were surveyed regarding their engagement with UGC content associated with their school, and the ways in which it may effect their perception of the institution.
Inside Sales Vs. Outside Sales & The Evolving Art Of Communication, Garrett Chapman
Inside Sales Vs. Outside Sales & The Evolving Art Of Communication, Garrett Chapman
Honors College Theses
The 21st Century market is defined by the rise of technology and the level to which different businesses adapt to these innovations. The modern-day sales market has entered a new era of interaction between buyer and seller. While the traditional method of sales, entailing an inside representative supporting outside salespeople still exist, many companies have invested heavily into a strictly inside sales method. Inside sales is cost-effective for businesses, but it removes the benefits of non-verbal communication from the buyer and seller. Research was conducted through a detailed literature review and interviews of industry professionals in both the inside …
Dynamic Logistics Enabled By Iot, Madeline K. Conner
Dynamic Logistics Enabled By Iot, Madeline K. Conner
Honors College Theses
The implementation of Internet of Things technology is becoming increasingly popular in the logistics industry due to its promise of valuable payoffs. The benefits will span across the entire logistics value chain, and benefits from IoT implementation will also impact areas such as operational efficiency, safety, security, and customer experience, while redesigning traditional business models. This report specifically focuses on creating a dynamic logistics system using the Internet of Things. The findings of this report focus on the associated cost savings between traditional logistics systems, and a daily dynamic model enabled by IoT technology. By applying IoT to logistics operations …