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Full-Text Articles in Business
Is Your Hotel Missing Technology?, Loren Ford, Robert C. Ford, Stephen M. Lebruto
Is Your Hotel Missing Technology?, Loren Ford, Robert C. Ford, Stephen M. Lebruto
Hospitality Review
In order to become more effective and efficient in providing guest services, hotels must avail themselves of information technology. A firm's competitive edge and quality can be the result of the successful implementation of an information sys- tem. The authors present in this article the why, who, what, when, where, and how of implementing information systems.