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Full-Text Articles in Business
Changing Guest Preferences And Marketing Challenges In The Resort Industry, Kye-Sung Chon, William P. Whelihan
Changing Guest Preferences And Marketing Challenges In The Resort Industry, Kye-Sung Chon, William P. Whelihan
Hospitality Review
Resorts in the future will be feeling the effect of a number of changes in the industry. Changing demographics, economic conditions and the changing priorities of resort guests will play major roles in the future success of resort properties. The authors stress that future resort marketing should emphasize the expansion of current market segments, the creation of new market segments, and hte expansion of qualirty services.