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Full-Text Articles in Business
Rewarding Non-Productivity In The Hospitality Industry, Robert A. Meyer, John J. Schroeder
Rewarding Non-Productivity In The Hospitality Industry, Robert A. Meyer, John J. Schroeder
Hospitality Review
The industry has not clearly focused on many important problems, such as rewarding service workers based on productivity. Instead, many industry leaders have focused on "straw men issues," issues that are more rhetoric than substance. The authors examine some of these so-called is- sues in detail: governmental wage policies, immigration laws, the quality of the work force, service worker training, and gratuity management, to provide a fresh look at worker productivity beyond the rhetoric and myths that prevail
Segmenting The Hotel Market, J.A. F. Nicholls, Sydney Roslow
Segmenting The Hotel Market, J.A. F. Nicholls, Sydney Roslow
Hospitality Review
Marketing involves satisfying consumers' needs and wants with products of two types, goods and services. Hotels provide an intangible product, referred to as a service. On the other hand, toothpaste is an example of a product that is a tangible good. The lifeblood of both is marketing. Different as they are, each utilizes market segmentation and positioning. The segmentation movement in the hotel industry is analyzed in the light of marketing principles developed from the consumer goods sector. The analysis suggests that the hotel industry is engaged in a multiple segmentation strategy