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Full-Text Articles in Business
Segmenting The Hotel Market, J.A. F. Nicholls, Sydney Roslow
Segmenting The Hotel Market, J.A. F. Nicholls, Sydney Roslow
Hospitality Review
Marketing involves satisfying consumers' needs and wants with products of two types, goods and services. Hotels provide an intangible product, referred to as a service. On the other hand, toothpaste is an example of a product that is a tangible good. The lifeblood of both is marketing. Different as they are, each utilizes market segmentation and positioning. The segmentation movement in the hotel industry is analyzed in the light of marketing principles developed from the consumer goods sector. The analysis suggests that the hotel industry is engaged in a multiple segmentation strategy
Financial Failure In The Hospitality Industry, Edward M. Tavlin, Elisa S. Moncarz, Deb Dumont
Financial Failure In The Hospitality Industry, Edward M. Tavlin, Elisa S. Moncarz, Deb Dumont
Hospitality Review
The hospitality industry (especially the restaurant segment) has a historically high rate of financial failures. Yet, financial failure in the industry has not received the attention it deserves. In this article, the authors identify basic reasons underlying failed ideas while presenting a study of several hospitality chains that have experienced varying degrees of financial failure. The characteristics and pitfalls of these companies provide the necessary groundwork to explore major lessons to be learned which should aid hospitality management to aviod future business failures.
Understanding Annual Reports Of Hospitality Firms: Part Ii, Elisa S. Moncarz
Understanding Annual Reports Of Hospitality Firms: Part Ii, Elisa S. Moncarz
Hospitality Review
This is the second article in a two-part series on understanding annual reports published by publicly-held hospitality firms. Part I in the Spring 1988 issue established the informational content of such reports while this article will focus on the examination and understanding of annual reports, suggested guidelines on how to use them for decision making, and recent developments affecting these reports.
Nutrition: Whose Responsibility?, Lendal H. Kotschevar
Nutrition: Whose Responsibility?, Lendal H. Kotschevar
Hospitality Review
The population is spending increasing amounts of money for food away from the home. At the same time people are eating in a more healthful manner. The author discusses what the food service industry can and should do to better meet the needs and demands of consumers.
Questionnaire Construction, Joseph B. Gregg
Questionnaire Construction, Joseph B. Gregg
Hospitality Review
Questionnaires used in survey research can elicit excellent data for analysis for any part of the industry. The author discusses how to design questions, construct the survey, and watch for errors in conducting the re- search so that the results secured advance scientific inquiry.