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Florida International University

1989

Advertising

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Full-Text Articles in Business

Restaurant Marquees: A Help Or Hindrance'?, John R. Dienhart, Michael M. Lefever Jan 1989

Restaurant Marquees: A Help Or Hindrance'?, John R. Dienhart, Michael M. Lefever

Hospitality Review

The marquee is one of the most common and cost-effective forms of advertising, but it can be a restaurant's worst enemy. Here are some surprising facts about its use and misuse.

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