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Full-Text Articles in Business
Employee Job Satisfaction In Major Cruise Lines, Hsin-Hui Hu, Jinlin Zhao, Cheryl Carter
Employee Job Satisfaction In Major Cruise Lines, Hsin-Hui Hu, Jinlin Zhao, Cheryl Carter
Hospitality Review
A survey of 244 crew members with six major cruise Iines indicated the most satisfaction with organization and supervision, satisfaction with working environment and ship life, and least satisfaction with rewards. The study suggests that the analysis of job satisfaction level may be used to develop organizational strategies to improve shipboard employee job satisfaction.
Customer Satisfaction, Quality In Cruise Industry, Mark R. Testa, Kate Sullivan
Customer Satisfaction, Quality In Cruise Industry, Mark R. Testa, Kate Sullivan
Hospitality Review
Record numbers of passengers are sailing on board cruise ships, with the industry claiming high levels of customer satisfaction. Conversely, little is known about the specific factors which make up customer satisfaction with the cruise experience. The authors examine customer satisfaction data from nearly 15,000 guests of a large U.S. cruise line to determine which aspects of the cruise experience have the greatest impact on overall satisfaction and perceptions of quality.
Systems Engineering Perspective Of The Cruise Industry, Ronald E. Giachetti
Systems Engineering Perspective Of The Cruise Industry, Ronald E. Giachetti
Hospitality Review
The maturation of the cruise industry has led to increased competition which demands more efficient operations. Systems engineering, a discipline that studies complex organizations of material, people, and information, is traditionally only applied in the manufacturing sector; however, it can make significant contributions to service industries such as the cruise industry. The author describes this type of engineering, explores how it can be applied to the cruise industry, and presents two case studies demonstrating applications to the cruise industry luggage delivery process and the information technology help desk process. The results show that this approach can make the processes more …
Shipboard Vs. Shoreside Cruise Operations, Mark R. Testa
Shipboard Vs. Shoreside Cruise Operations, Mark R. Testa
Hospitality Review
The cruise industry is a highly complex, but under-researched component of the hospitality industry. This article seeks to explore the paradoxical relationship between shipboard and shore side operations using the McKinsey 7S Framework, thereby providing a foundation for further inquiry. Recommendations are made for practitioners, and ideas are provided for future research.
Freestyle Cruising: A Clear Alternative, Laurence Miller
Freestyle Cruising: A Clear Alternative, Laurence Miller
Hospitality Review
The cruise industry is a highly complex, but under-research component of the hospitality industry. This article seeks to explore the paradoxical relationship between shipboard and shoreside operations using the McKinsey 7S Framework, thereby providing a foundation for further inquiry. Recommendations are made for practitioners, and ideas are provided for future research.
Book Review: Benedict On Admiralty: Cruise Ships, Joan S. Remington
Book Review: Benedict On Admiralty: Cruise Ships, Joan S. Remington
Hospitality Review
Robert M. Jams, editor-in-chief, Benedict on Admiralty: Cruise Ships (New York: Matthew Bender & Company Inc. Lexis Publishing, March 2000), www.bender.com, ISBNO- 8205-4392-6 Binder, 312 pp. (Appendices, Index) $200.
Cruise Brand Management, Laurence Miller
Cruise Brand Management, Laurence Miller
Hospitality Review
Brands have always been associated with cruise and line voyage operations, but the branding concept has taken on new meaning in the modern cruise industry. In the consolidation of cruise lines under a few major corporate structure today, the acquiring entity has most often chosen to invest in lines acquired under their existing names, retaining separate brand identity. The author summarizes industry experiences with the acquisition and management of multiple brands under a single corporate structure, together with the rationale and advantages, this article is an updated and expanded version of that first given at the Seatrade Cruise Shipping Convention …
A New Generation Of Cruise Ships, Laurence Miller
A New Generation Of Cruise Ships, Laurence Miller
Hospitality Review
The giant new cruise ships entering service are distinguished not only by their size but also by the new standards of accommodation for the average passenger that the increased amount of space on board makes possible. Amenities include a major percentage of cabins with private verandas, extensive physical fitness facilities, more inviting dining arrangements, and the use of décor and space planning in an attempt to recover some of the intimacy lost as cruise ships have increased in size. The author reviews how each of the major cruise lines has taken advantage of the challenges and opportunities that the creation …
Carnival's Fantasy Class Cruise Ship: Ticket To Success, Laurence Miller
Carnival's Fantasy Class Cruise Ship: Ticket To Success, Laurence Miller
Hospitality Review
Carnival Cruise Line's Fantasy class of cruise ships is the largest group of virtually identical passenger vessels in the history of ocean travel. These ships rep- resent the culmination of Carnival's product development and are a prime reason for the line's current success. The author details the evolution of their design, with emphasis on hotel aspects, through previous ships in the fleet.
"Fun Ship" Marketing Philosophy, Robert H. Dickinson
"Fun Ship" Marketing Philosophy, Robert H. Dickinson
Hospitality Review
The President of Carnival Cruise Lines discusses his company's philosophy and operations as they relate to the "Fun Ship" cruise experience. Carnival, the world's largest cruise line, is positioned as a model in the business.
Seabourn Cruise Line: A Case Study In Achieving Quality, Andrew N. Vladimir
Seabourn Cruise Line: A Case Study In Achieving Quality, Andrew N. Vladimir
Hospitality Review
Just about everyone who ranks cruise lines puts Seabourn first on the list. The readers of Conde Nast Traveler ranked it the world's top cruise line for three consecutive years and fifth in their survey of the top 100 overall travel experiences. Of special interest to hospitality professionals is Seabourn's 98.5 percent score for service- higher than any other vacation experience in the world.
Five Years In The Rise Of The Modern Cruise Industry, Laurence Miller
Five Years In The Rise Of The Modern Cruise Industry, Laurence Miller
Hospitality Review
The years from 1969-74 were critical in the evolution of the passenger shipping industry from crossing to cruising. Faced with a decline in demand for point-to-point passenger transportation and an increase in the demand for cruises, steamship lines were also faced with a number of internal and external challenges. The writer discusses some companies that met these challenges, some that did not, and some new, cruise-oriented companies now leading the industry today
Food Service Operations In The Cruise Industry, Marcel R. Escoffier
Food Service Operations In The Cruise Industry, Marcel R. Escoffier
Hospitality Review
Food service on a cruise ship presents some unique challenges. A review of food service in the cruise industry is presented along with some ideas on the future. The case is made for a change in traditional operations with a move toward greater use of computer-driven management techniques.