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Florida International University

Journal

1983

Catering business

Articles 1 - 1 of 1

Full-Text Articles in Business

Developing A Catering Sales Program, Ray Hooks Jan 1983

Developing A Catering Sales Program, Ray Hooks

Hospitality Review

A successful catering sales program consists of developing and properly following up on three types of accounts: present, past, and new. Ray Hooks reveals a systematic approach to increasing business in catering sales.