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Mobile Business As Strategic Tools In The Us Airline Industry, Marzel Stratmann

Master's Theses - Daytona Beach

This thesis analyzes opportunities and threats of mobile business in the context of the US airline industry as a strategic tool to create a sustainable competitive advantage through the implementation of an effective mobile business model. The analysis is based on the assumption that mobile airline strategies have to create a strategic fit with the business environment seen from an airline perspective. Forces inherent in the global environment as well as in the micro-environment are analyzed using environmental scanning as systematic technique. Exploratory data obtained from a focus group interview is added to the analysis in order to assess opportunities …