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A Design Science Approach To Developing And Determining Web Site Quality Dimensions For The Public Accounting Profession, Casty K. Nyaga
A Design Science Approach To Developing And Determining Web Site Quality Dimensions For The Public Accounting Profession, Casty K. Nyaga
Theses: Doctorates and Masters
Public Accounting (PA) firms play an important role in both the local and the international business environment. Their accounting and business services functions cut across organisations, sectors and industries. Like other professional service firms, PA firms are becoming concerned about the World Wide Web (web) since the services they offer can be delivered via the web more efficiently (eg. at a lower cost) and effectively (24/7). Thus there is a need to assess the quality of their web site. This study developed an instrument for measuring PA web site quality based on an extensive literature review which identified the previously …
Perceptions Of Web Site Design Characteristics: A Malaysian/Australian Comparison, R. Laupase
Perceptions Of Web Site Design Characteristics: A Malaysian/Australian Comparison, R. Laupase
Theses: Doctorates and Masters
The study compared the perceptions of Malaysians, representing Asian culture, and Australians, representing Western culture, for four Web design characteristics (atmospherics, news stories, signs, products and services), as part of the Integrated Internet Marketing model. Under controlled laboratory conditions, two groupings of thirty subjects evaluated eight Web sites in the retail and services sectors located equally in Malaysia and Australia. This study hypothesised that the predominant culture would not be generalised to another culture. Significant differences found for Web design characteristics were typically for one site only and not across all sites. In other words, consistent differences did not eventuate. …