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Web Based Customer Support In Banking And Financial Services, Kevin C. D'Silva
Web Based Customer Support In Banking And Financial Services, Kevin C. D'Silva
Theses : Honours
As customers become more sophisticated and competition increases in the marketplace, companies need to provide better service to gain a competitive advantage. The World Wide Web (WWW) offers companies the opportunity to provide service to their customers 24 hours a day and 7 days a week. Companies are taking advantage of this opportunity by making the WWW the customer service tool of the future. This project was conducted to develop a model for evaluating the level of customer service and support provided by corporate Web sites. The model was developed by adapting Lovelock’s Flower of Service Model (1994) to Web …